“Publisher’s Pledge is a reaffirmation of the business model Dorchester has always prided itself on,” stated Brooke Borneman, Director of Sales and Marketing. “Our strength has been identifying emerging voices and trends in the industry rather than chasing bestsellers. Our intent is to reestablish ourselves in the market as the publisher authors and agents turn to first to introduce new talent. Dorchester has proven countless times—through our innovative marketing, tireless dedication and willingness to take chances—that we are uniquely qualified for this special and vital niche. This program represents our commitment—our pledge, if you will—to everyone in the book publishing community.”
Launching in April 2010, the Publisher’s Pledge program will be supported by online and national print advertising; bookstore mailings; press release and ARC campaigns to media, reviewers, bloggers, retailers, libraries and consumers; lead features in bookseller, library and consumer e-newsletters; consumer contests and buzz campaigns through social networking sites; and a money-back guarantee for readers.