Line-by-line time!
Well, crowd, let's see what is going on here.
Yes, let's!
What exactly are we talking about, the occasional elite newspaper that doesn't like a David publisher taking on the Goliath publishing powers that be,
"The occasional elite newspaper"? Would that happen to be:
"It appears that our authors are being taken very seriously by the New York Times. We expect to outline the details of this partnership with the host of the one and only NYT Best-seller List for you soon, but for now we are so excited that we just want to celebrate the event with you.
It looks like we're entering a new level of publishing distinction!"
Just checking.
Other "elite" newspapers include the Washington Post, the LA Times, and lots of papers that subscribe to the AP feed. In other media, there's ABC-TV (Philadelphia) and NBC-TV (New York). That's just this year.
Is it really "a David publisher taking on the Goliath publishing powers" that they're reporting on? Or is it a bunch of ice-hearted scammers ripping off a bunch of naive writers? Where would the reporters' sympathies be?
or the numerous local papers that are praising our authors every day?
You're changing the subject from the publisher to the authors, Infocenter. The local papers, in their "local man writes book" human interest stories, aren't talking about the publisher or its practices.
What do local papers say about PublishAmerica? Remember the story in the Frederick News? How about the one in the Gazette?
This is "a David publisher taking on the Goliath publishing powers" only if in the Bible story Goliath came out and didn't even notice David.
PublishAmerica isn't taking away any sales or shelf space from real publishing. To do that, first they'd have to get sales and shelf space.
(Editing note: Drop "that be" after "powers." "Powers that be" is a cliche; here it's redundant.)
For the record, we spoke with the NYT reporter for more than an hour.
Would that be your newly-hired PR staff that does nothing but talk to serious media that did the talking, or was it someone else?
We covered all bases with her. But she wasn't interested in all bases, she had her mind already made up, so she gave PA four hatchet-job paragraphs, and turned the rest of her story into an infomercial for pay-to-publish vanity outfits.
She saw right through the BS at least as far as PA was concerned. Did you wonder why PA was even being mentioned in an article about vanity presses? Do you wonder why PA compares unfavorably with pay-to-play vanity houses?
We bet that most people didn't even notice that PA was in it.
You hope.
Next time a "serious" reporter is researching PA, that's going to be one of the first places they check. Bet on it.
PA is not fighting hard enough? Last time we checked what's going on on Main Street, we were fighting quite well, thank you.
Okay, let's see what you have. Care to mention your national best seller? Care to mention even one book that's been stocked nationwide in a chain store?
*Each day we are sending out roughly forty news releases to local papers, about our new authors and our new books, so far more than three thousand this year.
Are those the mail-merge "resonate... glove" press releases? They don't say anything about the book itself, they don't give any reason for someone to buy or read the book, they aren't accompanied by a copy of the book, and they're sent after the contract is signed rather than a month before the book is released -- in short, this is garbage.
*Each day our authors or their books are featured in local news media from sea to shining sea. You know, the media that the real people read, watch, and listen to.
Okay -- say that these articles exist, and that someone, somewhere, might become interested in the books. Next time that person is in a bookstore, he or she looks for one of the books, and doesn't find it. Lost sale.
The real reason you send your authors haring all over the countryside drumming up local news coverage isn't to sell books -- it's to sell PA to other new, naive authors. That's the source of your money.
*We have hired PR staff that is doing nothing but talking to serious media and telling them the real story about PublishAmerica and its amazing crowd of authors: you may expect the announcement of a surprise news story soon, in a surprise media.
Serious media, as opposed to the Washington Post, AP, the New York Times, ABC, and NBC? Don't expect that real reporters won't research the other side of the story, folks. This might not be the happy-happy time you imagine.
And what's this? A surprise news story? Oh, be still my heart! Will this be like the surprise award-winning author? Oh, I see! You "may" expect the announcement of a surprise news story soon. Then again, you "may" not.
What could the surprise medium be? A color film-strip? That would certainly be surprising.
(Editing note: "Media" is plural. You meant to say "in a surprise medium." Agreement of number, guys. This is basic English.)
*Those PR efforts are working: word of mouth is spreading so fast and wide that now, each day, a record 125 new authors knock on our door seeking to join you as a PA author. That's a serious gauge of how immaterial the negative stuff really is.
Authors knock on your door, eh? Did you notice that they were carrying pitchforks and torches?
It would be interesting if, at Larry's false advertising trial, he had to back up that statement under oath.
*Also as a result of our PR, we have been selling more books than ever before in our history, thousands each day. March was an all-time record month.
Sure. That's because you keep signing up more and more authors. Is it 11,000, 12,000, 13,000, or some other number now? All of those people convincing mom and dad and sister and brother to buy their books (and buying lots of their own copies to take to signings -- signings that are getting harder and harder to arrange as you saturate the market) would give you more books "sold."
Care to mention hard numbers, rather than "more books"? How many thousands each day? I'm willing to bet that if you gave the actual number, rather than the squishy-soft "more," that the total would be pathetic even by small-press standards.
Let's keep this stuff in perspective.
Absolutely!
While less than flattering reports have been written by, what, maybe five, six reporters in all, who rehashed the same crap fed to them by the same small band of professional malcontents, an estimated more than one thousand positive features, interviews, and reviews have appeared all over the fruited plain, county by county, and that's this year alone.
Who did that estimating? Willem?
The "less than flattering" reports (a more accurate term might be "devastating") only came from the very top people in the largest markets. The local puff pieces ... well. Are they archived and quoted? Can anyone even find them? What do they say? That a local woman's book will soon resonate with an audience? Give me a break!
The "malcontents" seem to be doing pretty well. They're getting the big national platforms. What do you have? The Post-Dispatch in Burning Bush, Wyoming, circulation 34?
See, some of you spend half your lives on the internet, and if that's your main source of information, yeah, then anything goes.
Be careful, Larry. The Internet is where you find your new authors -- out in the world PublishAmerica is all-but-invisible.
There's a lot of BS out there, hate has found a new home in cyberspace.
I like to think of it as truth and justice.
(Nice comma splice, BTW.)
But most normal people don't live that way, and they don't judge others by nonsense on the Web where the law of the jungle reigns. Therefore, we don't focus on web nonsense, nor on the opinions of a few biased reporters.
That would be in "the newspaper's world famous Book Review section," right?
Folks, want to see some nonsense? Short discount, excessive cover price, no returns.
That's nonsense.
What we do spend time on is expanding our relations with retailers, for example.
Oh, that would be nice. Are you planning to start answering your phones when they call? Maybe give call-backs if they get your answering machine? Perhaps sending the books when they manage to make an order? All refreshing changes.
*As we speak, a top PA delegation is in Seattle finalizing a marketing issues agreement with Amazon.
This will be interesting. I wonder what it is?
Wait a minute -- isn't Amazon on the web? Isn't the web the place that "most normal people" disregard?
*As we speak, we are negotiating availability improvements with the nation's top wholesaler Ingram and its printing daughter Lightning Source in Tennessee.
Ah! Is Ingram finally rolling out the One Source program?
Is it true that Lightning Source has you on credit hold?
*As we speak, we are serving Barnes and Noble's need for PA books at sales and quality levels that we had never reached before, all over the country.
Barnes & Noble doesn't
have a need for PA books. Steve Riggio has come right out in public and said so. PA could vanish tomorrow and B&N wouldn't even notice. What do you sell through them? One book per store per month? Two?
You are aware that it's against B&N's corporate policy to stock PA books, aren't you?
Now that's the kind of fighting that we all want to see, right?
How about the sales force, the catalog, the review copies in advance of publication, the standard discounts, the returnability, and the reasonable cover prices? How about covers that aren't clip art cut-n-paste? How about editors? How about acquiring books based on quality?
It is the kind of fighting that you might expect from a publishing family that is rocking the boat and making waves.
In your minds, guys.
Yes, we have critics. How could we not have them? We are the David who has opened the gates of what used to be elite territory.
Except you haven't. PublishAmerica books aren't in bookstores, they aren't in wire racks, they aren't in libraries, they aren't in readers' hands. You've no more "opened the gates" than Vantage and Dorrance did fifty years ago. Anyone can get printed -- few can get published. Same as ever.
Who determines who gets published? The readers.
Maybe you "take a chance" on your authors. (You don't -- you "take a chance" on them like Caesar's Palace "takes a chance" on its slot machines.) What you haven't done, because your business model makes it impossible, is figured out how to get the readers to "take a chance" on your authors.
We are championing the underdogs. You, our authors, are putting an end to what used to be literary Apartheid.
What? Used to be that in order to get readers you had to write a good book. Now, if you've gone with PA, not even writing a good book will help you.
You did not pay a penny to walk through the gates, and now you are published authors, the peers of entrenched power.
Aside from the 3,000 pennies your authors spend to get their copyrights registered. And however many more pennies they spend on buying their own books. At PublishAmerica if the author doesn't buy his own books -- no one does.
There are two big groups who don't think PA authors are the "peers of entrenched power." Authors and readers.
Of course Goliath fights back.
Actually, Goliath hasn't noticed you. The ones who are fighting back are your own defrauded, abused, and discarded authors. Ever wonder why that is?
They don't want you to be their peers.
Other authors, and real publishers, spend a great deal of time explaining in a great deal of detail exactly how to become their peers. Which, alas, doesn't include vanity publishing.
They won't tell you that, though -- they will say that they don't want your publisher.
Speaking of "incoherent," that sentence qualifies.
They'll say that your publisher sucks, and that the readers don't consider you to be a published author -- the sales figures prove that -- but that's as far it goes.
But it is you that they are after, and you -- that is whom we are fighting for.
Play it on a violin so we can all cry!
(Editing note: That should be "that is who we are fighting for." Use English, guys. It isn't optional.)
Everyone knows the final outcome.
Larry, Willem, Miranda, Jessica, Janet, and Michele all go to jail after being fined into penury.
The Goliath elite will be beaten, not by our slingshot but because we are darfing them.
We're talking mixed images here. You say you're going to turn into lemmings and overrun poor ol' Goliath? Who cares how how many authors you've signed up, how many books you have nominally in print, if no one buys them and no one reads them? In terms of books sales you're still tiny, and tiny you'll stay as long as your business model is designed to prevent author success.
One by one your better authors will learn the truth, move away, and join that "elite" that you keep claiming would never accept them. A bitter pill for failed writers like Larry, Willem, and Miranda.
(Editing note: That's "dwarf," not "darf." Spelling isn't optional either.)
And that, friends, is the real story of what's going on.
Indeed.
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Darf. I love that word! For those of you who were wondering:
Darf, var. of DEEF a. Obs., keen, and THARF v. Obs. to need.
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Updated to add: Here we are two years later, and so far that "suprise" news story in the "surprise" medium still hasn't appeared.