I have a series of ads on Goodreads for my novel The Railroad Man. The ads seem to be effective as I am getting a high number of "clicks" indicating the ad is drawing people to investigate the novel further by clicking onto the book's page. It also is getting a good count on something called the "added to read" list. Right now that count sits at 66, and counting. However, this is not translating to sales. For December, I've only sold a single book on Create Space. My November numbers were equally dismal. What am I doing wrong? Where am I losing buyers? If the ad is getting them to click on and check out my page, it has to be working. Where am I blowing the sale?