Who said that basically Amazon have forced him to sign up to a program he doesn't want to be in (I forget the name of said program sorry, but it includes a massive discount and him paying the shipping) and that by doing so he makes a loss on each book. But if he didn't sigh up....all his books show as unavailable.
If every Amazon sale is a loss, his books being unavailable there is more a benefit than a punishment. What did he choose to do?