Yeah, the thing is, though, I like writing the self-serving types more then I do the extremist knight Templar types, to quote TV tropes. The reason being I have an -obsession-, you could say, with following a rarely sympathetic perspective; the "evil 1%er", who either owns a wealthy organization(Adults only. This is often a megacorp, but can also be empires/kingdoms, in one case a corrupt church in a theocratic state etc..), has a high rank in one, or in the case of many of my teen characters has a parent or guardian figure who owns or has a high rank in a wealthy organization(again, usually a megacorp, but can take many different flavors(kingdom/empire, evil church, crime family etc..) even if megacorp happens to be the most common among them.).
Now, thats not to say that you could not think of a reason for a "greedy 1%er" to care about the little guy, but lets face it, the vast bulk don't, and as a result many of my protagonists also have little-no regard for the "little guy" unless they are faking it to manipulate public opinion. They are usually motivated by things far more selfish then, say, Light, who wanted to purge the world of all crime. In many cases they are after things such as revenge, power, chasing personal dreams, benefiting/helping a very small group of people(such as family, friends etc..) or similar not-so-selfless ends; though they don't usually see themselves as -evil- and always have a twisted yet logical rationale for what they do. Think less Light Yagami, more Frank Underwood..or heck..to give you an example from a kids cartoon the Once-ler as he was portrayed in the newer Lorax film.
Thats not to say that they have -no- redeeming qualities, because they do, and they often care deeply for people they have direct relationships with such as family, close friends, love interests ect.. However, very few of the characters I like to write see themselves as champions of the common man/the masses, and frankly could -care less- about the common man/masses unless they benefit in some way from doing so. They don't see themselves as villains/evil either, mind you, but to them the common man/masses are largely faceless and matter little.
However, this is not -all- of my protagonists, just -some-..so take that for what you will.