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Publishing industry experience IS experience in the publishing industry, meaning ANY experience whatsoever in producing and publishing content for dissemination to the general public.
Oh, you were doing fine, but that is an absolutely laughable claim. So you think that a guy who writes ad copy for pizza delivery leaflets for ten years can claim a decade in publishing?
Get real, Will! I have a decade in actual book publishing, and I wouldn't dream of trying to sell my services as, say, a textbook publisher off the back of it, as I've never published them and it's COMPLETELY DIFFERENT.
Using this logic, author J.K. Rowling has absolutely no publishing industry experience as she has never actually worked for a publisher nor held an internship at one.
The logic is correct. I would not expect JK Rowling to claim that she is an experienced publisher. She could say that she has experience of the publishing industry, but it doesn't imply any kind of credentials as an editor, sales person, production manager, whatever.
The advantage JKR has over most startup publishers with no experience is she's a multimillionaire and thus has the funds to get professionals in. She'd need them.
Running a bulletin board system, and editing and disseminating a science fiction magazine that I started sounds like publishing experience to me. Nothing misleading about that.
Yes, there is. Running a BBS is not book publishing. Running a magazine is not book publishing. Neither of those things are even that much like book publishing.