MAC Cosmetics' "A Novel Romance"

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san_remo_ave

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Wanted to share with my fellow rom writers, MAC Cosmetics has introduced a new color line called "A Novel Romance"

http://www.bustle.com/articles/3402...tion-will-make-you-think-of-fabio-among-other

I like the colors. Think they've done a nice job with the look of traditional historical rom clinch covers, with only a hint of purple prose in the copy to tie-in without it becoming over the top snark.

What do you think?
 

Rina Evans

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I want to read the one with Jesus wearing the ropes.
 

Lady MacBeth

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Those advertisements are hysterical.
 

Evangeline

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To be honest, I cringed when I saw this campaign about a month ago. MAC using the "bodice ripper" imagery just cements in the perception that historicals are stuck in the past. That the maturation of the genre over the past thirty years didn't even happen.
 

san_remo_ave

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Whether we like it or not, clinch covers like these are not a thing of the past. They are still being used by publishers to sell historical romance novels. Is it any wonder that those outside the industry still mimic it?

51Qcn-qYGXL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_.jpg
<----released July 2014

51XP9YheNiL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_.jpg
<----releases Sept 2014

51c29-byi4L._AA278_PIkin4,BottomRight,-54,22_AA300_SH20_OU01_.jpg
<----to be reased Jan 2015
 

vraci967

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I saw that advertisement. I was confused because I thought MAC started selling historical romance novels. Silly me...
 
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