As a reader, if I want an author to know what I think of their work, I will contact them personally. Send them an email, or @ them on twitter with a link to the review, or whatever. That makes it clear I welcome interaction.
As an author, I just flip that around. Is the reader inviting me into the conversation? If not, I stay out, because it's not my place to intrude. If a reader wants interaction, they will let me know.
It's sort of like email marketing. You have to let people opt-in before you can send them your newsletter. If you just send it out to anyone who happens to mention your company/product/whatever online, you know what you are? A spammer.
As an author, I just flip that around. Is the reader inviting me into the conversation? If not, I stay out, because it's not my place to intrude. If a reader wants interaction, they will let me know.
It's sort of like email marketing. You have to let people opt-in before you can send them your newsletter. If you just send it out to anyone who happens to mention your company/product/whatever online, you know what you are? A spammer.