Yeah.
On the plus side, the ease and low cost of electronic self-publishing appears to be kicking the tails of the vanity presses, which is a good thing all on its own.
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More substantially: Say you've written a dandy book, one that could have been commercially published, but you decide to electronically self-publish it.
So, how does anyone hear of it or want to buy it? Walk me through the mechanism, please. Facebook page, twitter.... yeah, yeah, yeah.
You dress up in a clown suit, set your hair on fire, and run down the street screaming "Look at me!" while waving a "Buy my book!" banner -- in the middle of a crowd of ten thousand
other screaming authors all wearing clown suits, with flaming hair, and snappy banners.
1. Nobody Can Stop You from Publishing Your Book.
Yep. And no one can make readers buy it.
Do you know why there are "gatekeepers"? Because the readers want 'em. Bypass the old gatekeepers? The readers set up new gates, just for you!
2. You’ll Make a Lot More Money.
Unstated assumption: You'll sell as many copies--more!--than you would as a commercially published author.
Reality check: Which is larger, 70% of 100 or 15% of 1,000? Lookit that! 15% of 1,000 is more than twice as much!
3. You’ll Get Paid Much Faster.
Faster than the advance on signing the contract? Before I've even written a word. Faster than
that? Explain to me how you managed it.
4. You’ll Keep All Rights to Your Work.
I have all the rights to my works right now. This is nonsensical.
5. You Can Publish Your Book Incredibly Fast
So can commercial publishing, if there's a reason to do it. But I fail to see how this is an advantage.
6. You Can Publish At Your Own Pace.
So do I. So can anyone. This is nonsensical. Again.
7. You’ll Have Total Control.
Meaning that instead of having professional cover art provided to me free, I have to go hire it? In addition to being a talented author, you have to hope that you're also a talented artist, a talented designer, a talented editor, a talented marketer, a talented publicist, a talented typesetter, a talented proofreader, a talented bookkeeper.
This "my book is my baby" thing: No, it isn't. I've had kids. I've written books. I have no trouble at all telling the difference. My books are items of commerce.
8. You’ll Have Complete Creative Freedom.
I have that right now. And by not having to be an editor, cover artist, marketer, etc. etc. etc. I have more time and opportunity to be creative.
(Did I already mention that the readers have complete freedom to not be impressed by your complete freedom?)
9. You’ll Have Time to Find Your Audience.
AKA sitting around refreshing the Reports page at your Kindle account wondering why you've only sold three copies this year.
10. Finally, You’ll Be on the Right Side of History.
Admit it: You just threw this in because you needed to make the list ten items long.
Let's say that Amazon manages to break publishing with their predatory practices. What the practical effect will be is that talented newcomers, instead of finding readrs very, very difficult will find it nearly impossible. If ever the phrase "Don't quit your day job" was pertinent, self-publishing is the place.