100,000 book giveaway... Need 'price-matching' help + marketing advice

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Pushingfordream

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Hi everyone,

So... I need some help...
To promote my ideas are...
  1. Probably Fiverr Gigs
  2. Freelance book promoter
  3. My Social Media
  4. My newsletter
  5. Kboards/other writing forums
  6. My website (receives 1,000 to 2,000 visitors a day)
  7. 'Free submission' free book websites (submit to my list of 200+)
  8. 'Free giveaway' websites - holding a giveaway on my website to attract visitors (submit to all 400+ giveaway websites)

I would love your thoughts, ideas, and or anything regrading my crazy plans! :)
 
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Polenth

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Why would it cost $80 to send an email out on your email list? Also, I wouldn't consider writing forums as your target market. Sure, you might sell a few copies to fellow writers, but mostly we're all writing very different stuff. You need to identify who will be interested in your book.
 

Pushingfordream

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Why would it cost $80 to send an email out on your email list? Also, I wouldn't consider writing forums as your target market. Sure, you might sell a few copies to fellow writers, but mostly we're all writing very different stuff. You need to identify who will be interested in your book.

I have about 7,000 people on the list. Mailchimp can be pricey. Also my target audience is not writers forums, that was just a side market. My target audience will mostly be found through social media promotion which I am in the process of setting up. :) Facebook is the biggest place where I expect to find readers in the categories like YA I'm targeting. I wanted to post on Absolutewrite so I could get some ideas marketing wise and maybe some suggestions about my campaigning.

--- Fiverr marketing gigs are-- $5 marketing gigs on a website called fiverr that in the past for been very affective in attracting new readers.
 

RevanWright

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100k giveaway is probably the most ambitious thing I've heard from a self-pubber. I salute you!
Unfortunately, I'm useless in this area because I'm terribly lazy when it comes to marketing. Just wanted to show my admiration.
 

Pushingfordream

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100k giveaway is probably the most ambitious thing I've heard from a self-pubber. I salute you!
Unfortunately, I'm useless in this area because I'm terribly lazy when it comes to marketing. Just wanted to show my admiration.

Thanks... Most people have been mean to me about this goal. They are very harsh about how unrealistic I am. Or tell me I'm crazy... I figure even if I giveaway 10,000 thats fine, but the goal is 100,000. I have a dream of sharing my stories and I am trying to do that.

YOUR SIGNATURE IS BEAUTIFUL by the way :)
 

Cathy C

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I guess if you want to give away your book, you can. :Shrug: I would rather sell them, but that's me.

I'm not sure what sort of "marketing gig" you would do on Fiverr. Amazon long ago caught onto paid reviews and now deletes them wholesale, meaning your fiver goes along with it. Now, I could see offering a job to do a Tweetblast or some such, but I don't know how you'd know if it worked.

Is this a particular genre? You might consider doing cards with prepaid download codes or QR codes to put in convention bags at genre reader events. It's worked well in the romance crowd.

That's all I've got for the moment, but I'll think about it a little more.
 

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My current problem is that my books are free through Smashwords everywhere, but Amazon hasn't price matched to free.

Any advice on how to make Amazon price match my books to free?

The usual:
1) Use the Report Lower Price links on your book page to report the free price for every venue it's free at. Repeat weekly.
2) Get your book on Google Play and then report it as above.
3) Consider using the "Make it Free" thread on kboards to get others to help you with #1.
4) Request directly from customer service if the above fails for several weeks.

Even given all that, some books never get price matched to free. It's a total crapshoot.
 

J. Tanner

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I'm not sure what sort of "marketing gig" you would do on Fiverr.

Bknights is the most popular (and effective) fiverr gig I've noticed. It advertises free books on an email list and facebook page with a decent amount of reader traffic. It tends to be well worth the cheap price, but obviously isn't going to make much of a dent on its own in the 100K the OP is after. :)
 

Pushingfordream

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Bknights is the most popular (and effective) fiverr gig I've noticed. It advertises free books on an email list and facebook page with a decent amount of reader traffic. It tends to be well worth the cheap price, but obviously isn't going to make much of a dent on its own in the 100K the OP is after. :)

This is what I mean by Fiverr gigs. Bknight + Melrock + a few other twitter/facebook promoters :)
 

Pushingfordream

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Thanks for all the replies... I do have business cards and I have a marketing plan. It's just really depending at this point when Amazon puts my books free. :) 100,000 seems a bit ambitious or unbelievable, but we will see how I do... I will try to update this thread as much as I can.
 

Old Hack

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If anyone has been mean to you about this on AW let me know. I won't have people being mean to our lovely members. Grrrrr.

Right then. I shall now put on my old Marketing Director hat.

Realistically you're unlikely to reach enough people under your own steam, and the marketing efforts you're employing aren't going to increase your reach enough either. You need to get the help of the big boys, I think.

If you don't mind capitalising on your own situation, you have a useful hook to hang this on, I think. I read on your blog that you have a congenital heart condition: you might be able to use that to get the media's attention, if you are so inclined, and if you can write a good enough press release about what you're doing.

If you had a goal in sight apart from the number--for example, if you were going to donate money to charity for each book given away, and wanted to give a specific amount, or if you had a sponsor willing to give charity a substantial sum if you hit that target--then you'd probably get more attention.

I recognise that this is exploitative and cynical of me, and that you might well prefer not to take this route. But it's there if you would like to.

ETA: If you DO take this route then be prepared for pushback and trolling. As you've already noticed, people can be mean and it's pretty much guaranteed that the more coverage you get, the more meanness you will experience. Be careful, be prepared, and make sure you have a strong emotional support network and plenty of it before you begin.
 
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Thuro

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Would you care to expand on that, Thuro?

Gulp. I'm in the old hack's crosshairs.

But seriously, you seem to know a lot about pubbing. I'm probably going to be asking you a few questions in the future as I'm doing it too (or rather will be).
 

Old Hack

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I've worked in publishing for thirty years now. I have picked up a few pointers in that time. And AW has plenty of members who are far more knowledgeable than I, which is why it's such a great place for writers to find.

Also, good luck to you and to Pushingfordream. Self publishing well is difficult and takes a lot of effort: it's good when that effort is rewarded.
 

Pushingfordream

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Old hack - You have written a lot of very valuable information. It's very hard to reply to that considering how many thoughts your words invoked. Thoughts regrading marketing, public image, press, and goals. I will say I am very ready for some harsh criticism. I actually expect the books to get railed down to 3 stars. (I expect this from past 'free' experiments)

I am almost sure there is no way for my sources and marketing efforts alone to reach that many people. I am depending on other people reviewing, sharing, and also blogging about the giveaway. I am doing maximum exposure marketing.

For now this isn't very serious (I mean I'm doing it, but I can't start marketing)– The 100,000 campagin truly begins once Amazon has price matched. I started a thunderclap to build some support via social media.

Other note: Why give my work away free? Literature is essential and I think it is very important. I don't really need to make money right now. I'm just clearing this notion up– I just want to share literature and writing because I am learning to love it. I also later dream of writing a memoir about my heart conditions.
 

Pushingfordream

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Here's an idea for my first mega week of marketing with estimations of downloads per marketing area:

Estimation for launch/opening free week:
  • Facebook post to fans = 50 downloads
  • Mailchimp = 100 downloads
  • Website = 10-50 a day? (so 70 to 600 in week, average 300?)
  • Bk Fiverr = 1000 downloads
  • Melr Fiverr = 250 downloads
  • Random daily thru untraceable source = 10-50 downloads (so 70 to 600 in week, average 300?)
  • Facebook Mass Post in groups = 100 downloads
  • Thunderclap = 50 downloads
  • --- Total in first week: 2000 to 2500 Downloads

Advice or feedback?
 

Old Hack

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Old hack - You have written a lot of very valuable information. It's very hard to reply to that considering how many thoughts your words invoked. Thoughts regrading marketing, public image, press, and goals. I will say I am very ready for some harsh criticism. I actually expect the books to get railed down to 3 stars. (I expect this from past 'free' experiments)

My suggestion was only that. And in your place I'd be very reluctant to proceed in that direction without giving it a lot of careful thought, and without knowing I had support from those around me. You're young: have you spoken to your parents or close family about this? You should, if you have a relationship with them which would make that possible.

You could look for other ways in which you can turn this into a story the media would support. "Author trying to find readers" is a story so common that few media outlets will pick up on it; "author trying to warn people about something terrible that might happen to them" is a bit more newsworthy; "author in dreadful situation trying to realise his dream" has the potential to get lots of attention. So find something about you and your book which has the potential to catch a news editor's eye AND which won't leave you feeling like you're prostituting yourself, and work on that. Think how you can use it to sell your book. Then write a press release which does all the right things (explain the situation concisely and emotively, talk about the book, provide a few direct quotes--preferably from you and from someone who is well-known or an expert in the field), and send it out to the news editors, culture editors, local interest editors of all the publications you can think of.

Think laterally: consider where your readers might congregate and look for them there. Consider who might buy books for your readers, and speak to those people. Look at national, local and specialist press; look at radio, which has a huge need for speakers to fill all those hours a week; look at support groups, conferences and festivals.

Marketing is most effective when you consider the people you want to reach instead of following what everyone else has always done.

However.

I'm not convinced that this is the best way for you to proceed at this moment.

You're very young, in writing terms; and you're unlikely to have much of a body of work available.

My opinion--which I hold very strongly--is that you're going to be better off in the long run if you focus for now on working on your craft rather than on maximising your readership.

Read widely and read often. Write every day, if your school- or college-work allows (my eldest son has just started university: he's studying mathematics and has a lot of work to do). Observe how people behave and react. Tighten up your grammar and your punctuation skills. Learn about stuff, any sort of stuff, because a broad and varied general knowledge is amazingly useful to the writer.

Focus on you and your skills, in other words. Those take effort and once they're developed and honed, your readers will find you.

Other note: Why give my work away free? Literature is essential and I think it is very important. I don't really need to make money right now. I'm just clearing this notion up– I just want to share literature and writing because I am learning to love it. I also later dream of writing a memoir about my heart conditions.
The problem with publishing when you're young is that you might not yet have the skills you need to write convincing books. I'm not saying this is the case with you: I've not read your book. But from my experience it is unlikely that you're already working at a solid commercial level; and if you're not, the people who read your first book will remember you for the wrong reasons if they see your second and third available. If you give away a heap of books now, and your writing isn't yet up to scratch, you're at risk of jeopardising your future no matter how great a writer you become.

Think carefully before you proceed.
 
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mccardey

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Do you have a lot of support around you in this venture? I know that you're young, and in all business ventures, there can be difficulties and pitfalls that can't be foreseen. If it's at all possible, try to run the idea past someone who has been there and done that, or done something like it.

You're in a strong position at the moment: you're just at the start of a writing career, with some awards already under your belt (congratulations!). But you'll want to be sure that reaching an arbitrary number of free downloads for one book doesn't interfere with the longer, more important goal of setting yourself up for a really successful career. So grab all the advice you can get and then sift through it carefully!

And good luck!

ETA: And congrats on having achieved so much already.
 
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Pushingfordream

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I'm not convinced that this is the best way for you to proceed at this moment.

You're very young, in writing terms; and you're unlikely to have much of a body of work available.

My opinion--which I hold very strongly--is that you're going to be better off in the long run if you focus for now on working on your craft rather than on maximising your readership.

Read widely and read often. Write every day, if your school- or college-work allows (my eldest son has just started university: he's studying mathematics and has a lot of work to do). Observe how people behave and react. Tighten up your grammar and your punctuation skills. Learn about stuff, any sort of stuff, because a broad and varied general knowledge is amazingly useful to the writer.

Focus on you and your skills, in other words. Those take effort and once they're developed and honed, your readers will find you.

Think carefully before you proceed.

Hi Old hack thank you again for your reply. Your advice is very helpful. The whole point of this all– I am referring to setting my work free, doing promotion, and also building website. All of this is to set up passive fan growth. My #1 task right now is to write and read more. Thus I am doing that. I just want to first set up a system which builds a fan base or finds reader while I work on growing as a writer. I know that I have a long way to go writing wise. I have a ton to learn about grammar and managing or working with my serve dyslexia. I am writing a lot– this giveaway thing is more of a way of me to just get my name out without having to market. It's building the foundation for my later work and career. I want to be able to passively grow fans, email subscribers, Facebook followers, so later on I have this fanbase waiting. I am transferring to a good creative writing college next semester and I am working hard at becoming a better writer. (The writing/reading is #1)
 

Pushingfordream

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I have a launched all the books free. Now I will be taking a break... I will not be checking or updating this thread for a few weeks... Hopefully the marketing starts to work... I'll post an update by the end of the month. bye bye for now everyone.
 

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I've read most of this thread, and I'm seeing a lot of market-ese. Lots of talk about maximizing growth and growing a potential audience while reaching the fan base upon a firm foundation, etc. I can't shake the feeling I've seen this happen before when a product was put out for the highest numbers available when the product happened to be unknown and untested (OK Cola and The Jenny McCarthy Show, anybody?)
 

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I wish you luck, Pushingfordream, but in your last reply to Old Hack, your quote of her post has missed out the most important paragraph - her last one- this one - .

Originally posted by Old Hack... The problem with publishing when you're young is that you might not yet have the skills you need to write convincing books. I'm not saying this is the case with you: I've not read your book. But from my experience it is unlikely that you're already working at a solid commercial level; and if you're not, the people who read your first book will remember you for the wrong reasons if they see your second and third available. If you give away a heap of books now, and your writing isn't yet up to scratch, you're at risk of jeopardising your future no matter how great a writer you become.
 
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