I'm in the process of getting my first novel up on Kindle. Currently it's been edited and awaiting cover design. I'm looking at getting a few reviews from Indie Review sites such as Indie Reader, Portland Book Review etc. Perhaps even paying for a few of them. My question is about timing. Ideally I would have thought I want these reviews available before I launch the book and yet most of these review sites ask for the book in e-reader format and include cover art as part of the review. Most also have a policy (if not paid) of only reviewing a book within 90 days of launch. So, do you launch the book and then solicit reviews? This could create months of semi-dead time during which the book is available but nothing much is happening while we wait the 2-4 months for a review. All advdie much appreciated. Many thanks.