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- Jun 16, 2014
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I am writing a book targeted towards pilots. Good news is that some will almost automatically buy my book, especially around Christmas as it would be a decent gift. Bad news is that it is an obviously very limited market.
I will self-publish, and the good news is that I can promote it myself and reach some pilots with my effort alone (and some money). Thus I can set up an e-commerce site and sell it direct at a very good margin.
However, it would be good for some of the aviation distributors (example is Sporty's Aviation) to carry the book as well as they constantly send out mailers, especially around Christmas. Oddly, I'm not sure I care about Amazon because these other distributors do a better job at reaching my target market.
My question is, do distributors allow you to sell direct? For example, I might advertise in a newsletter, but I would have my website on it, not the distributor's. Do they put any rules on pricing (like you can sell direct, but only at retail?) Is all this negotiable?
Does anyone have any idea what discounts these distributors (they are not book stores, but they carry lots of books) would demand? Around 50%?
Thank you!
I will self-publish, and the good news is that I can promote it myself and reach some pilots with my effort alone (and some money). Thus I can set up an e-commerce site and sell it direct at a very good margin.
However, it would be good for some of the aviation distributors (example is Sporty's Aviation) to carry the book as well as they constantly send out mailers, especially around Christmas. Oddly, I'm not sure I care about Amazon because these other distributors do a better job at reaching my target market.
My question is, do distributors allow you to sell direct? For example, I might advertise in a newsletter, but I would have my website on it, not the distributor's. Do they put any rules on pricing (like you can sell direct, but only at retail?) Is all this negotiable?
Does anyone have any idea what discounts these distributors (they are not book stores, but they carry lots of books) would demand? Around 50%?
Thank you!