I like this idea. I imagine teens feel more directly affected by this than their parents. But to be the Next Big Thing, it would have to steer far away from anything remotely preachy. And be distinct from dystopian, of course.
I can imagine speaking at the high school I graduated from. But the one where I went to middle school? Bad, bad memories of being ridiculed for reading during those years. I'm not sure it rose to the level of bullying, but there was tons of verbal abuse there for anyone who was "different" in any way.
It's probably totally different now, I can only hope. Maybe I should find out.
ETA: My agent says that paranormal is still not selling, so if I want to do something in the vein of Welcome to Night Vale, it can't have supernatural elements. Which -- well, I dunno if that's possible. I guess Lovecraftian stuff is out, durnit.