Title question

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triceretops

Hello
Sometimes an additional explanatory title follows the main title on a book cover. For instance:

AUTO REPAIR SHAMS AND SCAMS
How To Avoid Getting Ripped Off By A Mechanic

My question is, what is the publisher's or technical term for that secondary title. I'm having a hell of a time coming up with an appropriate secondary title on my current book--I'm going to suggest that my agent help me pick the secondary/subtitle, but I don't know what it's called. Help?

Triceratops
 
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