Re: Re:fastest reply in history
Oh, goodie! It's line-by-line time! (Then I really do have to go do something else.)
<BLOCKQUOTE>No, it is not "grim" at all. Remember, very few published books are stocked by stores.</BLOCKQUOTE>
Larry's playing word-games again. Very few published books are meant for bookstores in the first place. Encyclopedias, law books, textbooks ... they aren't published with bookstore sales in mind. Of the trade books -- the novels, the cookbooks, the general-interest non-fiction -- most are stocked in bookstores.
<BLOCKQUOTE>To clarify your confusion on POD and POD: Print On Demand is not to be confused with Publish On Demand. The two terms have very different meaning and absolutely nothing in common with one another.</BLOCKQUOTE>
"Print on Demand" and "Publish on Demand" are a false dichotomy invented by PublishAmerica to throw dust in the air. There is no difference at all between "Print on Demand" and "Publish on Demand." PA is the only place you'll find those terms distinguished, and nearly the only place that uses the term "Publish on Demand" at all. In short, Larry is lying. Again.
<BLOCKQUOTE>Publish on Demand - Subsidy publishers (also known as vanity presses) with limited distribution channels. They charge fees for most of their services, including reviewing manuscripts for possible publication, publishing manuscripts if accepted, and editorial services, among others. PublishAmerica has nothing in common with this type of business.</BLOCKQUOTE>
None of those things are part of the base definition of a vanity press. A vanity press, as its business model, sells its books to their own authors.
That's the PublishAmerica business model.
<BLOCKQUOTE>Print on Demand - A digital printing technology that is being used by most US publishers to some extent, where books are printed as the demand arises. PublishAmerica is using digital printing to change the publishing world in a revolutionary manner, but most major publishers use this technology, and it is gaining ground all the time.</BLOCKQUOTE>
Larry is struggling here, and botching it. A pity he doesn't know much about publishing. What he's trying to say is that most US publishers use digital printing for some purposes.
Print on Demand is yet another business model, in which the books aren't printed until after an order is received. Print on demand can use, but isn't required to use, digital printing technology.
<BLOCKQUOTE>On Stocking: For bookstores to stock all books published would mean adding 15 feet of new shelf space each and every day.</BLOCKQUOTE>
We aren't talking about "all books published" (those medical books, engineering reference books, and scholarly monographs, among others) we're talking about trade books. But let's say that it's even true, that it would require fifteen feet of new bookshelf each and every day to shelve all the trade books. That only works if the bookstores never sell any books, and never return any books. We know that bookstores sell or return books each and every day.
The fact is that a typical Barnes & Noble Superstore shelves about half of all trade books published in a given year. To shelve all the trade books published would require only two Barnes&Noble superstores. B&N has more than two. So do the other chains. There are more bookstores than just the chains -- local and regional bookstores, museum shops, university bookstores. Almost all trade books are shelved in one or more. Alas, vanity books (such as PublishAmerica's) are shelved almost nowhere.
PublishAmerica has a continuing probem with not being able to distinguish between "almost all" and "almost none."
<BLOCKQUOTE>Therefore bookstore managers must be selective, so they decide based on what that they think will sell. If they do think it will sell, they will stock it, and vice versa. So, if your book is romance and the store's shelves are overflowing with romance novels, the odds are they won't stock it. And, if your book is a history of agriculture in Tupelo County, Mississippi, the bookstore manager in Seattle may feel the same way.</BLOCKQUOTE>
Larry's revealing his ignorance of publishing. Again.
If a bookstore's shelves are overflowing with romance novels, it's a good bet that store is moving a lot of romance novels and will be eager to get another one. That history of agriculture in Tupelo County ... sure, not likely to be in a Barnes&Noble in Seattle, but how about museum and university bookstores across the country? How about the regular bookstores in Tupelo County?
"Not all" isn't the same as "not any."
<BLOCKQUOTE>Bookstores will generally stock a book that they think will sell, regardless of whether it is returnable or not, and regardless of whether it is printed on digital or offset presses.</BLOCKQUOTE>
The digital or offset is a red herring. The returnablitiy is a big problem, but yes, bookstores may order non-returnable books. The real killers: The short discount, the cash-up-front policy, the poor production values, the high prices, and the lack of marketing support. Throw in the non-returnability and it's a wonder any PublishAmerica books get shelved at all.
<BLOCKQUOTE>Please do not judge a bookstore's corporate policy by what one local manager or one letter tells you. You can find stories on our website about, for example, two Borders locations in one town: one manager insists that he cannot carry a book, the other orders 40 copies. Bookstore managers are human, they have strengths and weaknesses like all of us, they can make good judgment calls and bad ones. One will like your book, the other may not.</BLOCKQUOTE>
Let's judge the corporate policy by what hundreds of bookstore managers all across the country are saying. Sure, some bookstore managers will bend the rules if a local author comes in and begs, but that isn't how book distribution is supposed to work. Nor is it how book distribution works with legitimate publishers.
<BLOCKQUOTE>Libraries: Again, CIP numbers are not necessary for libraries to order a book. Libraries order our books all the time. We deal directly with the most common wholesaler that libraries use. PublishAmerica has had an account with this wholesaler since our very first day. Hundreds of our books are sitting in libraries all across the nation, and we have many librarians as our authors.</BLOCKQUOTE>
CIP numbers aren't necessary -- but they sure are helpful. Many libraries won't even accept books without CIP numbers as a gift. The most common wholesaler libraries use is B&T. You remember how the short discount through Ingram -- 20% -- was a killer to bookstore sales? The discount PA offers through B&T is just 5%. That discount makes libraries look at PA books like Dracula looks at garlic. When you add in that PA books aren't reviewed by Library Journal, that's the stake through the heart of library sales.
Hundreds of your books? Just hundreds? Out of thousands of titles, with over 100,000 libraries in the United States? That's pitiful. That's pathetic. Isn't it true that those "hundreds" are mostly there as gifts from the authors, or because a local author came in and begged his local librarian to please, please, please order his book?
<BLOCKQUOTE>Please consider this our final word on these issues.</BLOCKQUOTE>
If only it were, Larry. If only it were....
<TABLE><TR><TD>
<a href="http://www.lulu.com/commerce/addreg.php?fBuyContent=102550">
<img src="http://www.lulu.com/themes/common/images/icons/buynowbook_blue.gif" border="0" alt="Buy Atlanta Nights at Lulu!">
</a></TD><TD>Atlanta Nights</TD></TR></TABLE>