Just how does an author use social media?

I finally broke into the English-language market in February by epublishing on Amazon. For a while I sold on average one copy a day, but for about ten days nothing's happened.

The thing is, I've barely ever socialised online. My posting here on AW constitutes about half of my online presence. Apparently a successful author is one who engages and brings attention to himself and his work, and I just have no idea how to do that.

What I've done so far is set up an author page on Wix, a Facebook page in English, and emailed three review sites. The sites haven't responded and the pages have gotten no reaction.
I MEANT to have it available for 4,99, but didn't account for the VAT, so ended up more expensive. I just tried lowering the price by two dollars.

I would really appreciate some beginner's advice on online author-ism.

Springs2 said:

I started in an online community as I learned to write (not AW, a specialist sff one). I'm still there and they're my backbone support. I also post here and in another writers forum. I've been on twitter a while, moderately active, and on facebook about six months. I also blog regularly and link that to here, my sff site, facebook and twitter. I have some reviewers - only one was approached cold, the others know me via communities. I do okay - my blog has three figure hits, my facebook page about 60 likes, and I have a good number of prebooks on my novel plus bookseller support. But it's been a slow build - five years. To get payback from social media you need to be prepared to invest the time, not go for the sales-push but engage because you want to.

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Can you (or anyone) recommend forums dealing with fantasy fiction. I guess it would be the most direct way to reach my target audience.