Sorry, but I have to disagree, Laer. Yes, quality is important, but the decision about length is more than just about the story. While it's not as important in ebook format, in print books (and I DO write urban fantasy) length is important because of the reality of supplies. 100K is contained within a particular size of cover that's pre-cut and ordered in bulk by the publisher. It can fit from 90K with wider gutters (margins) to around 110K with narrow gutters--without adjusting the font size, which readers often find annoying. Speaking as someone who writes long, my editor is frequently frustrated with me because even though the text is good and interesting, the book has a budget and something has to give. If she chooses to include the text, custom cover stock has to be ordered and likely there will be a reduction in available funds to market. We did make that choice once (the book came in at a whopping 132K
) and I had to accept that marketing suffered as a result. However, the choice was easier because I already had an established fan base so it wasn't as important. But for a queried book? It might have been easier to look at the next manuscript in the stack.
That's not to say that editors are not willing to overlook length in a book they love, but I try very hard to stay within the 100K contract length because I don't want my editor (and me!) to be faced with that choice.
So,