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Alexa makes a good point about content syndication.
Have you ever gone to a high traffic blog, read one of the posts, and then at the end of the post it says something like "This blog post was written by Joe Smith, you can check out his blog at XYZ"? This is actually a pretty common traffic building tactic called guest blogging. Essentially, you find a high traffic blog in your niche, then ask the blog owner if she would like to publish your blog post
Exactly so. A tremendous traffic-generating technique.
no duplicate stuff BTW, this has to be unique stuff written specifically for that blog
No ... not so at all.
"Syndicated content" and "duplicate content" are two completely different things. Both in Google's eyes and in the eyes of all the owners of blogs where I've ever any done any guest blogging. (And I've been doing it for over 5 years.)
Every guest post I've ever done on anyone else's blog has been something that was originally published (and indexed) on one of my own sites first. That isn't "duplicate content".
People who want guest posts want them to be unique to their readers/visitors; that's all.
If "syndicated content" were the same thing as "duplicate content", a lot of the world's leading news and sports websites would be in quite a bit of trouble.