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I picked up this piece of advice somewhere in my readings about M/M versus F/F. Don't know if it helps or is accurate, but here you go:
Men, on average, are the ones most attracted to F/F and men don't read as much as women do. So, you'll see more F/F in visual pornography than between the covers of a book.
Women, on the other hand, are most attracted to M/M and since women are far more likely to enjoy their pornography in a book, that's why it is there and not so much on the tv screen.
There you have it. If I can remember from where I gleaned this "knowledge" I'll post the link, too.
I've talked to a number of readers who -- like me -- enjoy M/M romances because it doesn't have the inherent misogyny that sometimes shows up in hetero romances. (i.e., where the man is always the powerful one, the woman is a doormat, etc) With two men, the playing field is level, and any power/inequality issues stem from something OTHER than gender.
Basically, as a reader told me not long ago, "I want to read a LOVE STORY, not a story that tries to tell me that love is a woman who's too stupid to live and the abusive asshole she somehow managed to tame."
It's not all about pornography. There's a reason it's M/M *romance*. And believe me, I've had MANY reviews from people either complaining about too much sex or praising the fact that there's more story than sex in a book. Readers -- male or female -- want a story. Especially in the last couple of years, there's been a lot of demand for more story and less sex. So, I think whittling it down to porn preferences oversimplifies it and ignores the fact that people read romance for...you know...romance.