Promotion for Anthology

Hey AWers!

So one of my stories is being included in a forthcoming anthology published by She Writes Press in March (yay!!). The editor, the other writers and myself are trying to do brainstorming for readings, promotions and the like. We have a publicist, but say we've got the cutest little indie bookstore in the area and want to get the book on their shelves. Do we just go in there, ask to speak to the owner and pitch the book? How does that process work? Any other tips/tricks for casting a wider net in terms of promotion? Thanks in advance!

Old Hack said:

I agree with Journo: it's the publisher's job to get the books into shops; and the publisher should be able to give you advice with regard to promotion, too.

Meanwhile, this thread might help:

How to promote your book like an intelligent human being and not an SEO Dweeb

Click to expand...

It's a collection of personal essays about women unfriending women, and it's called Dumped!

We didn't have to pay anything to SWP - our editor did, because her agent couldn't find a suitable non-vanity press to accept the anthology. Without a "big name" among the contributors, the book didn't have much draw for traditional publishers, so the editor decided to pony up the money herself and go with She Writes, and I believe she decided to go for the extra grand and get the Publicity/Marketing package as well.