Hello all, my debut supernatural thriller, The Dark Servant (Samhain Publishing) hits shelves and ereaders on Nov. 4. Now, I am prepared to place banner advertisements on certain sites to target readers. For instance, I'm considering placing an animated banner ad on Fangoria for a week. It's a specific audience that, in theory, should take a liking to my book. The rate is pretty reasonable. A few hundred bucks. Compared to advertising packages that run near $1,000. So, aside from focusing on horror-related websites with large audiences, are there any websites, in general, that you've used for banner ads?
Also, because my book is new, it isn't eligible yet for .99 cent deals, etc. but are there sites where I could conceivably place the same banner ads but not go broke?
I realize this may not translate into many sales and that it can be hit or miss, but I am of the mind that paid ads probably are a good idea, if done right. Can any of you please offer some advice to this newbie?
Thanks!
Also, because my book is new, it isn't eligible yet for .99 cent deals, etc. but are there sites where I could conceivably place the same banner ads but not go broke?
I realize this may not translate into many sales and that it can be hit or miss, but I am of the mind that paid ads probably are a good idea, if done right. Can any of you please offer some advice to this newbie?
Thanks!