This sort of articles amuse me bc the so-called "authority" sharing this wisdom is anonymous. It's easier to make sweeping generalizations than to look at the facts.
I'm going to reply to this with some FACTS bc . . .well, I snorted in laughter at the article.
"There are some paranormal writers who are shocked – SHOCKED – that their publishers are offering less money for their new projects, and not sending them on huge solo tours, etc. Some. Some come up with all kinds of conspiracy theories for why their cookie-cutter debut didn’t win the Pulitzer. Most of them, though, knew exactly what they were doing. Behind closed doors, many were really quite cheerful and open about the fact that they’d jumped on the Twilight bandwagon, and some of them were even quite happy to tell you how carefully they’d identified the trends, tropes, and formulas to follow."
Twilight aspect aside . . . no, actually, not aside. I suppose there are authors who did follow a trend, but I suspect this is one of those easy to cast stones statements. Facts: My book was being written before Twilight came out. Kelley was writing adult UF, as were Rachel Caine & Richelle Mead. Cassie was writing in this genre (in fanfic), Marg/Kami wrote theirs for their kids & a friend sent it to his agent without telling them, and . . . the list goes on. Honestly, I know it's easy to say someone hopped on a bandwagon, but the truth is that in most cases that's not accurate. Many of those books may have received better advances bc publishers were looking for them, but that's not "hopping on a bandwagon," it's getting lucky and selling in a buying market.
I don't know ANY of the big PR YA writers who are "shocked" at deals decreasing
or not doing solo tours
or having conspiracies theories. Expecting major lit awards for PR? Um, no one I know thought
that either.
Solo tours? Many of us prefer travel with friends. In fact, Kelley & I organized a giant group tour (
http://www.smartchickskickit.com) for 3 years in a row (2009-2012) because we LIKE touring with friends. Over 3 years, Kelley & I invited a lot of the people who would fit the criteria in this article--Kami & Marg (Beautiful Creatures), Richelle (Vamp Academy), Cassie (TMI), Veronica (Divergent), Holly (Spiderwick, Tithe, etc), Rachel Caine (Morganville), Melissa de la Cruz (Blue Bloods), Ally (Matched), Alison Noel, & about 20 other authors over the 3 years we did it. We had a fabulous time traveling together.
Touring is lovely to meet readers, but no one I know is weeping over doing less. Without violating any privacy, I'll point out the things that are public knowledge: in the last 2 years, Ally, Richelle, & I all became new moms again. I won't speak for them, but I will say that I asked not to tour. I toured a lot in 2012 & did every conference my publishers asked me to do bc I planned to not travel bc of baby. I'll be traveling again this year, but … not as much.
Even if authors do want to tour, we're businesswomen who can clearly see that
a) group events sell more books as a rule,
b) there are less bookstores, too. Borders is gone. B&N locations have closed.
c) Ebook sales rise yearly.
Solo tours are simply not as practical. I've yet to hear anyone whine about that.
Deal sizes & woe? Um, no again. All of the people on that list above are still doing what we love. Some deals are smaller, some bigger, some the same. Deals are based on sales, the project, the market, etc. Again, I have yet to hear woe.
Many of us were & are writing in other genres too, but that's not a
new thing either.
- Kelley wrote adult UF since around 2001.
- Rachel wrote romance & fantasy at least as long--& she just had a Shakespearean YA that was soundly embraced by the industry.
- Alison N wrote contemporary previously.
- Holly started in both YA & MG. Her new series just had a cover reveal in USAT. Her last MG won a major award.
- Kam & Marg have BC spin-offs, solo books, & a film.
- Richelle has a film, spin-offs, AND an adult series (she wrote did before YA too).
- I've been genre hopping since right after I sold my first YA (sold adult in 2008, sold MG in 2011, picture book sold in 2013). Hopping is fun.
And as for the porn & pseudonyms part . . . Do I know authors who are experimenting with indie? Sure. We're authors bc we like to write. The indie market is this big open frontier.
Of course people will experiment!
Do I know authors who write adult content? Yep. Are there others I don't know who might be? Possibly. So what? If I did it, I'd use a different name too. Librarians matter in MG & YA; readers matter. Reviewers matter. Using a different name for different genres is simply a way to separate them.
Sometimes I think that there's something oddly tempting about trying to say controversial or somehow "edgy" things about YA. There are so many articles with this or that inflammatory invitation. I'd just hate to see them discourage pre-published writers.
[Edited for copyedit corrections.]