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Agreed. I write suspense fiction and it's done well self-published. But a friend who has written a very scholarly work on phobias is not meeting with the same success. A publisher would be the best way to go for this type of book. I'd say that cutting out the middle man can be profitable for most fiction, but I'm not so sure about non-fiction because I don't write in that category.Just to nitpick, because that's what I do, but self publishing is only the most profitable way for a writer to publish under a specific set of very limiting parameters. If I were to self publish now I would earn far less than I do by working with trade publishers.
P.S. I just wanted to add here that from my experience, the shorter the story, the better it sells. I imagine that's because many people don't have the time to devote to a 100,000 word opus. They want something short, snappy and light. Another plus here is that the shorter stories are generally cheaper as well. I price many of mine at 99 cents.
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