The next big thing

Roly

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Oh thank goodness. Because we in this thread can say that we hope trends are over, that it looks like they are, but hearing it from an industry professional makes it feel less speculative.

This would be a godsend for a lot of people if it turns out to be true. I can't always 100% what people in the industry say because sometimes people have said X while the opposite was happening, but I know I can't write contemporary to save my ass and the books I write will probably never catch a 'trend.' It was scaring me a bit when people were talking about how JG-style books were all the rage to be honest. So for me it really gives me hope that perhaps my weird little mss might continue to see the light of day.

Looking at Publisher's Weekly (I don't have a subscription to PM) it seems that different types of books are being acquired every week (I think?) so this is hopeful for a lot of us.

Edit: from the Newleaf blog
What is selling: manuscripts that are really well written with awesome characters and tight pacing; manuscripts that are new and unique

New and unique yay :) I hope they really mean that!
 
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Lord of Chaos

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Definitely great news if true. Genre chasers (or avoiders for that matter) only ruin things for the rest of us who might have a good book that will never get view because of the glut.

Put the good books out and let the public decide.
 

Fuchsia Groan

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Sometimes what you market your book as makes all the difference. There have been a few dystopians acquired, but called sci fi thrillers etc. But yes it does suck to worry about whether your ms might not even get a chance just because of what trend is considered 'over' or at least 'not in.' :( Good luck! Are you about ready to sub?

Thanks, Roly! We subbed a thriller this summer; I'm not allowed to talk about what's happening with that yet :), but the premise (contemp setting, minor paranormal element) seemed well received. The hopefully-not-dystopian still needs a major rewrite.

I would love to see the end of these huge trends. I do think anything-with-romance will continue to sell well in YA (that's always the element I'm asked to pump up), but that's not a trend so much as an ever more common expectation of the genre. (Which sucks for those who don't want to pair up their characters, period.)

But, trends or not, I think agents will continue to pitch books as "X [previous successful YA novel] meets Y [hot TV show or other trendy cultural property]." Timely comparisons will still help sell books, regardless of the book's uniqueness.

Now I'm off to write "Welcome to Night Vale" meets John Green :).
 
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IdrisG

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Y'know, Fuchsia, I've been thinking that light paranormal might be in. I'm thinking Witches of East End & Buffy the Vampire Slayer where everyday people are dealing with paranormal stuff. I have a couple of incomplete mss like that in the cupboard. Ya never know what'll catch fire, so I might give that a whirl.

Also, anything mixed with "Welcome to Night Vale" sounds bound to be entertaining so I'll cross my fingers for that one.
 

The_Ink_Goddess

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Great. Now what will we blame our failures on? :D
*is sarcastic. Or is she?*

Ha! I was thinking something similar. ;)

Here's the thing, I never-ever go against industry professionals usually, but I still find it hard to think that trends are over.

Oh thank goodness. Because we in this thread can say that we hope trends are over, that it looks like they are, but hearing it from an industry professional makes it feel less speculative.

This is definitely true - and yet, and yet, while it does look like the time of the Mega Trend is over (featuring its 10000 Twilight/THG comparatives), I stil think that trends themselves never really are. If only because it's an inherent that, when something is a success, even only a middling success, it's natural for readers to want something similar, surely?
 
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Suzie Townsend mentioned this on the New Leaf Literary tumblr, which I think is relevant to this thread:

"This is not a time for trends. We worked our way through a lot of trends and now everything is about the particular book. "

I think this statement is encouraging for a lot of authors - for me it is, at least - because it means trends won't destroy us as much as they might help us. Rather than letting trends dictate the marketability of a book, the book's individual merits are tantamount. This doesn't mean it'll be easy to sell a book in a dead genre, but it gives hope to authors whose books are in other genres (which mine are.)

I really hope this is true, but I think it might be a bit of an exaggeration. We may not see Twilight-Level trends anymore--though we could--but I don't think trends are "dead".
 

Fuchsia Groan

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Also, anything mixed with "Welcome to Night Vale" sounds bound to be entertaining so I'll cross my fingers for that one.

Hee. I'm not really writing that (yet), but I'd read it, so I am batting around some ideas. I don't know how many agents/editors know about it, but doesn't WTNV have a big teenage audience? Just combine paranormal lite with a touch of the genuinely creepy, humor and a sweet and quirky m/m romance, et voila, Next Big Thing (OK, maybe only in my dreams).
 

Becca C.

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Suzie Townsend mentioned this on the New Leaf Literary tumblr, which I think is relevant to this thread:

"This is not a time for trends. We worked our way through a lot of trends and now everything is about the particular book. "

This is so inspiring! I love it!
 

breaking_burgundy

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Good to know that "trends" are going away. I wouldn't want to be on either side of a trend--either you're being overlooked because your book doesn't fit the mold, or worse, your book is seen as just another clone of some bestseller.
 

Kayley

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I really hope this is true, but I think it might be a bit of an exaggeration. We may not see Twilight-Level trends anymore--though we could--but I don't think trends are "dead".

I don't think Suzie is claiming trends are dead; just that they're less important than they've been in recent years. At least from her perspective as an agent.
 

wampuscat

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I don't think Suzie is claiming trends are dead; just that they're less important than they've been in recent years. At least from her perspective as an agent.

I agree.

Trends help sell books, so I'm sure some publishers are really hoping for new ones to emerge or old ones to be revamped.
 

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From WriteOnCon:
In your view, what are the current trends in YA leaning toward? Are there any genres/sub-genres that are attracting industry interest more than others?
5:00
Molly Ker Hawn: Realistic contemporary is still very big.
5:00
Molly Ker Hawn: Publishers are still eager for horror. And humor.
5:01
Molly Ker Hawn: As I said earlier, sf can be difficult. Lots of editors tell me they want approachable epic fantasy, something like GAME OF THRONES but with fewer than 1000 characters and probably slightly less explicit sex.
5:01
Molly Ker Hawn: Thrillers were very hot, but are cooling off a little, in my experience.
5:02
Molly Ker Hawn: Historical can work, but 'recent historical' (60s-70s-80s-90s) is tough.
 

Roly

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From WriteOnCon:

Thanks for the info, Sage. So things are still 'trending' with publishers after all.

Contemporary, horror, humor, epic fantasy (secondary world). Seems about right in terms of what I've been hearing coming out.
 

Maramoser

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I've seen a lot of asking for Game of Thrones, YA version, which I think is really interesting. I think they probably mean more along the lines of "something with really awesome and complex worldbuilding, grey morality, and a gripping plot with twists like every five seconds." But when they phrase it as "like GoT," I've seen people say "oh well I have six gajillion characters and it's medieval so it's like GoT!" This harkens back to what I always think when I see these things...it's not the "window dressing" that counts. The "next GoT" could and very well may look superficially very different.

To quote Ben Wyatt's impassioned mini-rant from Parks & Rec (on GoT): "It's not just for fantasy enthusiasts--they're telling human stories in a fantasy world." I think that's what she means by "approachable," which really, there are hundreds of ways to do that.

(there are lot of quotation marks in those paragraphs, sorry)

As a side note, I've noticed that ASoFAI/GoT also has one of the hallmarks characteristic of almost every Big Thing: groups (in this case, houses). In my theorem-that's-not-really-a-theorem about what makes things resonate with lots of readers, having groups/factions/districts/families that you can sort yourself into is a big one. So I predict the next big thing, regardless of genre, will have that. :D
 
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Becca C.

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As a side note, I've noticed that ASoFAI/GoT also has one of the hallmarks characteristic of almost every Big Thing: groups (in this case, houses). In my theorem-that's-not-really-a-theorem about what makes things resonate with lots of readers, having groups/factions/districts/families that you can sort yourself into is a big one. So I predict the next big thing, regardless of genre, will have that. :D

This. I agree, this is a really big part of "next big things." Harry Potter, Edward vs. Jacob sort of counts, Divergent, GoT... the only recent big thing that doesn't *really* have much of this aspect is Hunger Games. But it could've. I'm surprised there wasn't more "I'm District X!" marketing.
 

KateSmash

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Man, my current project is YA epic-ish fantasy. I need o get in gear on it. It's also a bit literary; I wonder if that would be an issue.

I don't think so. Might actually be a selling point; as a counterpoint to ASoIaF's prose being so utilitarian.

Shall we both write faster? My WIP is a YA gender-bent Night's Watch (meets Gray Wardens meets religious order).
 
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I don't think so. Might actually be a selling point; as a counterpoint to ASoIaF's prose being so utilitarian.

Shall we both write faster? My WIP is a YA gender-bent Night's Watch (meets Gray Wardens meets religious order).


Sounds interesting.



My project is basically three(or four or five--but currently three) companion novels (rather than a true series) about a group of characters in a non-European setting with an equivalent time period of about 1500 years before your standard medieval fantasy. It's literary in terms of themes and style. Might also be epistolary. Each book only focuses on one or two main characters, and they're staggered throughout the over-arching story timeline.

So it's fairly different to ASOIAF in those ways, but similar in others.
 

jtrylch13

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Sage

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And from today:
9:10
Comment From Nancy
What is selling? What do you both want to see more of?
9:12
Jenny Bent: I was just looking at the Bookscan bestseller list, the overall bestseller list (not children's) and it was dominated by YA books that have been made into movies. The Giver, Veronica Roth, John Green, Maze Runner, and If I Stay. Which doesn't make it easy for those authors with books that haven't been made into movies!
9:12
Andrew Harwell: I would love to see more standalone novels, as opposed to first books in a series
9:13
Jenny Bent: I would say it's sort of a weird time in YA, certainly, people want contemporary, but they want contemporary with strong hooks and a really compelling, unique, interesting voice. And to me, that's the hardest kind of book to write.
9:13
Andrew Harwell: The exciting thing about the current market is that there isn't a single trend that is dominating. Like Jenny said, there are some very big commercial franches, but they really span a lot of genres
9:13
Andrew Harwell: *franchises

9:13
Comment From Faith
There's lots of talk about diversity in kidlit. Is it a lack of writing or a lack of looking for it?
9:14
Andrew Harwell: I think editors are definitely actively looking for diverse books right now. The #weneeddiversebooks movement has been so great at raising awareness for the need for more diverse books, and I think editors are really listening and trying to publish books with diverse characters and books by diverse authors.
9:15
Jenny Bent: I don't see a whole ton of diversity in my submissions, but that's not an excuse. I do think we all have a responsibility to foster it, to seek it out, to nurture it. I think the #weneeddiversebooks movement has been phenomenal and certainly has raised my own awareness.

This is turning out to be a very good one for trends, since that's all that anyone seems to be asking about.
 
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Sage

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Okay, last one I'm posting unless things get really exciting, but I know there's a lot of mystery about NA.

9:31
Comment From MM
I'd love to know your distinction between NA and Adult. Seems like when we get out of college ages (22-25), the categorization can get fuzzy. Also, do you see NA becoming the next big thing like YA?
9:32
Andrew Harwell: I'll defer to Jenny on this one!
9:34
Jenny Bent: MM, from my perspective watching the agents in my agency who sell it (I don't) it is much, much harder to sell NA than it used to be. There was a little boom in it but now editors really aren't that interested, unless the book was successfully self-published first, and even then it can be hard. I think NA also is not just about the age of the characters, but also about a certain tone and sensuality level as well as a focus on certain themes. Writing a book with a character who is 23 does not necessarily mean you have written a NA adult.
9:34
Jenny Bent: Sorry, a "NA novel"
 

Roly

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So NA is pretty difficult now and days. I figured that window would be pretty small after 50 Shades.

Seems like contemporary is the main thing right now, but I think at this point you can get away with writing anything (as long as your trend isn't considered 'tired'/'over'/'a hard sell') and still have a chance. I think "strong hooks and a really compelling, unique, interesting voice" basically applies to anything.

Good luck guys~
 

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Watching the Ninja Agents on WoC, they definitely focused on reading the contemporary YA queries first before looking at anything else in YA. MG was a mix though.
 

Becca C.

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Watching the Ninja Agents on WoC, they definitely focused on reading the contemporary YA queries first before looking at anything else in YA. MG was a mix though.

This makes me soooo relieved and excited. Hopefully it bodes well for when I go on sub. Eeek.