Really? I see their characters all the time all over the place with no consequence. And I don't get this obsession anyway. It's good publicity, what harm could the depiction of their jointless black mouse possibly do?
It's not necessarily good publicity - what if the place is crap? What if they make their own characters and they're messed-up?
Protecting the brand I understand, but when I say "victimless" I am saying that I don't see how it hurts Disney for some daycare to paint a Donald on its window.
I'm not saying negative mentions are victimless, but how can a neutral or positive mention harm Disney?
See above. It hurts Disney because it's not Donald Duck. Same as it hurts Louis Vuitton when people sell knock-off bags. They're not right - they're not the same look, they're not the same quality, but they pretend to be.
That's why Disney bans adults in costumes from park property - because they may be mistaken for Disney costumed characters and that's not ok. You may love Snow White and want to dress up like Snow White and go to Disneyland and think it's just good for Disney that more people would be there as Snow White, providing more publicity.
To Disney, you're not getting past the gate dressed up, because they will NOT take the chance that some kid sees you dressed as Snow White, runs up and you don't see the kid and ignore them, or they run up and your skirt isn't exactly the correct length or your hair isn't done *exactly* the correct way. Then their Snow White isn't THE Snow White character and it confuses the issue and damages their brand. If some nursery school paints a fugly Donald Duck wearing Levis, yeah, Disney is going to have a problem with that. Donald wears what he wears. He looks the way he looks. If a nursery wants a picture, they can buy one. If someone wants an LV bag, buy one.
But that's something totally different from a brand mention in a bigger product unrelated to the brand, or an ugly doodle of a licensed character on a daycare window... It's as if selling something called a BigMac, were the same as writing in a novel, "She bit into her BigMac". The daycare doesn't make better business with Pluto on its wall. Many daycares have their kids paint whatever they like; sue because a kid doodled on a wall? This is why we can't have nice things...
No, they don't sue a kid for doodling Mickey. They will indeed sue a daycare for using an unlicensed character in a window, yeah. It's being used as promotion. They ARE trying to make better business - kids love Disney characters. Look, we have things kids love. That's why they use them.
From what? What's the harm in mentions and doodles as long as the money does not actually come from the use of the brand? Could Hollywood Undead sue me, or am I doing them any harm, by writing that a character is listening to a song of theirs? I had a scene where one dude put on Muse and the other complained about that song getting him down - am I actually in danger of legal action for THAT?
This is what I mean. I scenario a, no harm is done to Disney, on the contrary. So why sue? Boredom? Insanity? Being a bully?