maestrowork said:
I pay for magazines all the time. I don't read every article, advertisement, masthead, filler, letter to editor, etc. I know some people do -- just don't expect everyone does.
I don't really see how you can compare a magazine (a collection of related items) to a novel (a single entity). If we were talking about a collection of short stories, I'd be right with you. But we're not.
Now, most of this may stem from a collection of authors who are wrongly or poorly using prologues. So just let me clarify that if I was reading a prologue and it revealed itself to be nothing more than an infodump, I'd probably stop and go on to Chapter One. Taking that further, if I bought another book by that author and it also had a prologue, I might be tempted to skip it, based on his past performance. But I certainly wouldn't extrapolate that to all prologues by all authors.
Let me also say that despite my personal take on this, if even a small percentage of the public has a penchant for skipping prologues, it would definitely make me think twice about including one. But then that begs another question: when do the habits of the public overstep an author's vision?
Now look what you did, Ray. I had this all figured out and you went and made me think.