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Freelancing in Your 20s
By Jodi Brandon

Beginning freelance writers are at a disadvantage—not that I need to tell you that. So many people call themselves freelance writers that you really need to put yourself ahead of the pack. But you can get tips for beginning freelancers from lots of places.

Young people are also at a disadvantage when beginning a career; they just don’t have the experience yet that more seasoned colleagues have. (The word young is broad, I know, but for our purposes here, we’re going to use young to mean 20-somethings starting out post-college or post-master’s degree.) But, again, you can get beginning career advice from lots of places.

Put them together and you’re where I was a few years ago: a 20-something beginning freelance writer. Yes, much of the general advice for beginners applies no matter what your age. My approach is to tailor the typical advice and information to 20-somethings getting started as freelance writers. Let’s begin.

A COUPLE OF BASICS

Age

Don’t broadcast your age (in today’s world, unfortunately, the perception is that older is often smarter, better, more whatever than younger)—unless it’s to your benefit, of course. One of my first clients was a bridal magazine that I still write for. When I first pitched my editor, I was engaged. Telling her that was to my benefit (it put me on the same plane as her readers). She didn’t know I was only 23 (no need to tell her that!). On the other hand, I included my age when I queried Jenna Glatzer, the editor of Absolute Write, for this article. Why? It made sense. The article targets 20-something freelance writers. Who better to write the article than a 20-something freelance writer?

Not broadcasting your inexperience (in the form of your age) seems like common sense, but many of us do this without even realizing it. We’re overcompensating: Without a lot of clips, we must sell ourselves as writers. So the more information the better, right? Not necessarily. Relevant is the only kind of information you should include. It’s the only kind of information editors care about. Trust me on that one.

Professionalism

Let’s face it: Professionalism counts. It goes without saying that you need business cards and letterhead (you know that because you’ve read Freelancing 101–type articles, right?). Here’s my advice: Keep it simple. Not only will it be cheaper that way, but you don’t need cute or crazy graphics. Aside from my contact information, the only graphic element I include on my stationery is a pencil dotting the “i” in my name and logo. Clever but not cutesy.

One other note on professionalism: You know that your outgoing answering-machine message should sound professional. Same goes for your e-mail signature and/or quote. Use this as an opportunity to tout your accomplishments and promote your web site ("Jodi Brandon, author of The Fabjob Guide to Becoming a Book Editor, www.jbedit.com"), not an opportunity to share your favorite Homer Simpson quote.

TIPS FOR THE WRITER IN TRAINING

Queries

The best defense against rejection is to perfect the query. Every article, book, or even paragraph you read about writing and queries gives you the same advice. There’s not much more to add specifically to 20-somethings except for this perk: Think about how much time and effort (not to mention postage) you’ll save yourself by perfecting your query now. You can use all that time to write! Take the time to examine successful query letters; model yours after them. A flawless query will get you the job every time—flawless in every sense. I don’t mean just using your computer’s spellchecker. I mean proofreading carefully, even e-mails. I mean making sure your grammar is correct. Why would an editor take a chance on an entire article if you can’t even get the query letter on target? Don’t give them a reason to not hire you!

You know better than to address a letter to “Dear Editor.” Let’s take that a step further. Freelance writer Sara Eckel shared a great tip at Mediabistro’s “Freelance Survival Strategies” program: Aim low on the masthead. Assistant and associate editors generally haven’t built a pool of writers they work with regularly, so you have a good shot of breaking in (and then working with those people as their careers grow alongside your own).

E-queries

Most importantly, find out if e-queries are accepted before sending one. If they’re not, and you send one, and then you follow up with a written query in the mail, you’ll do nothing but annoy an editor/potential client.

Watch your language in e-queries. E-mail tends to be more casual than letters, but an e-query is still a professional pitch letter. In essence, you’re asking for a job.

One last e-query tip: Use the subject line to your advantage. Editors get a lot of e-mail; make it easy for them to read your message. Messages from addresses they don’t recognize or with unclear subject lines will likely be read last—if at all.

Low- and No-Pay Assignments

Many successful writers encourage young writers to never take on assignments that they won’t get paid for or for which they’ll get paid very little. If only if were that easy! As someone who’s still offered assignments for not much, I disagree. Certainly we’ll reach that point where we can scoff when an editor offers us an assignment for little to nothing—but we’re not there yet. You need clips right? I know, I know: You need the money, too. But surely you know that the first couple years freelancing aren’t going to be a walk in the financial park, right? Take what you can get. If you’re writing for free, ask if you can get, say, your website address listed with your byline.

And remember what my friend Rob Brink, who also happens to be a 20-something freelancer, calls the “snowball effect.” With an assignment (done well and submitted on time) comes a better portfolio and increased connections, which leads to more assignments and new clients. Your first steady client will be the hardest one to get.

Rejection

Understanding that rejection is a part of every writer’s life is a given (especially in your 20s when you’re still getting into your groove, finding your niche, you get the idea). One of my college professors taught me (well, me and the rest of my “Writing for Publication” class) a valuable lesson: Learn the levels of rejection.

In the beginning, you’ll see form letters/postcards/notes/whatever. They’re unsigned, they’re generic (“your query doesn’t fit our current needs”), and they only arrive in your mailbox because you sent a SASE with your query. You’ll then graduate to a signed letter that still appears generic, but, on a good day, you can convince yourself that it really is the editor’s signature on the page and not her assistant’s. Finally, there’s the cream of the rejection crop: a personal letter with a note from the editor to keep pitching her.

Okay, okay—on some level rejection is rejection, but which would you prefer: an unsigned form postcard or a letter with a handwritten note from an editor? Me, too.

Networking

Every writer needs to network. Just think about the advantage you have as a young writer. You have years and years ahead of you in this business, so cultivate your network early and keep in touch with people as time passes. These are people who can introduce you to others, who can recommend you for writing assignments, who you can interview, and so on. The typical advice writers get applies to you: Tell everyone you know you’re a writer and that you’re trying to build your client base.

THE BUSINESS SIDE

Taxes

The most important piece of information I can share with you is this: Taxes are not taken out of your freelance paychecks. A friend of mine, 20-something freelance writer April Prince sums it up best: “Sit down with your accountant before you start freelancing, or at least in very beginning. Make sure you understand what you owe and when.” I used to file my own taxes, but I find that, frankly, the cost of my accountant is much less than the cost of therapy bills from the stress of tax time.

Being the Boss

I cannot stress enough the appeal of being your own boss. No one to answer to. No one to tell you to get off the phone. No one to tell you your lunch break ran long. You’re likely as disillusioned as I was a few years ago. Oh, how times have changed. As the “boss,” you’re everywoman: receptionist, photocopy slave, office supply manager, proofreader, accountant, and, oh yeah, writer.

Maeve Binchy, author of Circle of Friends and Tara Road, among others, said in Writer’s Digest in 1997, “I insist on being at my desk at 7:30 AM. I rush just as if I were a commuter.” Maeve Binchy I’m not, but I do have a schedule I try to stick with. Things come up (just as they do when you’re in an office environment), but if you have discipline you can manage.

Remember this: As a “sole proprietorship” (whether you register as a business or not), your reputation is on the line each time you accept a writing assignment. It usually takes just one bad piece of writing to turn an editor’s nose up.

Marketing and Promotion

Again, this job is yours. If you don’t market yourself, who will? Publishing companies don’t have the resources to focus on every magazine issue or every book they publish, which means it’s easy for writers to fall through the cracks. I had an ebook published earlier this year and was shocked at my definition of a marketing initiative versus my publisher’s definition.

Writing the article, the book, the whatever isn’t necessarily enough. Yes, it brings in the paycheck. But marketing efforts can often get you even more money. Try to sell reprint rights or get a new assignment out of your marketing and promotion efforts.

FINAL DOs AND DON’Ts

bulletDo get a web site where editors can see your clips, your resume, and anything else relevant to your writing. Not only does this save you postage (an added bonus), but editors love the fact that there’s less paperwork piling up on their desks.
bulletDon’t ever throw away research. So many writers learn this one the hard way. Lucky for me, I’m a pack-rat, so I didn’t have to learn this the hard way. Why should you save something you doubt you’ll ever need in the future? Here’s an example: A few years ago, I did some writing for my local newspaper. My articles were assigned (meaning that I had the option of either accepting less-than-thrilling assignments and paying rent that month or passing on the assignment). One article was on home heating. Did I care about this topic? No. Did I think I’d ever need any of the research or interview notes? No. A year or so later, I was going through old files to see what new angles I could find among my clips when I remembered a news segment about winterizing your home. Next thing you know, I’ve recycled and updated the material into a new article for a new publication.
bulletDo get a lawyer and accountant—especially an accountant. A lawyer is basically for reviewing your contracts. I have a friend from college who’s a lawyer now review mine. She’s not an expert in publishing law, but she knows more about contracts than I do and can raise a red flag if there’s something seriously wrong. Remember that contracts are written by publishers, so they favor the publisher over the writer. (If you don’t think you need an accountant, then I hope you’ll write an article for the rest of us that explains how you know what you can write off, what you can’t, and why we should take the time to learn about taxes.)
bulletDon’t burn bridges. Yes, this should be common sense. It’s never a good idea to burn bridges, but it’s especially dangerous when you’re young. You have years to have it come back to bite you in the butt. And remember the point earlier about pitching ideas to assistant and associate editors? Well, they’ve got years ahead, too—years to not hire you at any publication they work for. Publishing, albeit a huge industry, is also a small one. Magazine editors know other magazine editors. Book editors know other book editors. They talk. Don’t let it be about you.

ARE YOU READY?

Let’s face it: You’ll never be 100-percent ready, whether you’re leaving a day job or starting fresh from college. If not for the financial stability of a day job, there are the health benefits, the 401K, the discount movie passes…all the perks that come with the stress and restrictions of an office job.

There’s nothing like setting your own schedule and charting your own course, though. Before you know it, you’ll have too many assignments, too many ideas you want to develop into articles, and not enough hours in the day. Your age doesn’t matter. In fact, I think it’s to your advantage. Jump in and get started. Good luck! 

Jodi is a faculty member of Absolute Editorial.  

In her role as president of JBedit, she has edited and/or contributed to a number of high-profile book projects, including The Barnes & Noble Guide to Children's Books (3rd Edition), The Buzz on Beer anthology, the Frommer's Irreverent Guide travel series, The 50 Best (and Worst) Business Deals of All Time, and Copyright Plain & Simple. In addition to her editing responsibilities, she has also completed a number of writing projects on behalf of national and regional clients, including Arcadia Publishing, Inc., Amateur Chef magazine, The Newark Star-Ledger, Bride's Guide magazine, Lebhar-Friedman Books, The Pathway School, and TheOddSpot.com.

 

 

 

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