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Googling for Fun & Profit
By
Karen Fainges

Ever looked at a list of markets and thought, "Yeah, I could write for them," then drawn a complete blank when trying to come up with an appropriate idea? It happens to all of us.

Well, there is a solution!

Free word association has been a writing tool for generations. You group together some random words and see what sort of story results. Directed word association is the same sort of thing, but you are after a definite theme.

Say there is a magazine out there calling for articles on bikes and safety. You have looked at their writers' guidelines and read a few back issues but still nothing pops. So, try turning to the Internet. Go to Google, or any of the other search engines, and type in "bike safety."

Turns out there is a Bike Safety Institute with an online quiz and information. There are sites from governments, councils, schools, and a whole bunch of things. Plus, the ever-present eBay provides suggestions of things to buy.

Now you can see a few ways for your article to go. It could have a list of all the places where you can find great information to engage your child in learning about safety. Or maybe you could write an article on helmets.

And the best part of all, is the research is right there at your fingertips. Of course, nothing on the Internet is to be trusted unless you can back it up with reputable sources, but it is a great place to start.

But what if you get too much information? Try narrowing your search. Try for information just from the area the magazine covers (say New York); just type in: "bicycle safety" "New York."

If you get a whole lot of pages that are just rubbish, or worse, too risqué for a writer who is trying to concentrate (but too curious not to click and see), try adding the word ‘not’ to your searches: bicycle and safety not sexy.

This means; ‘look for any pages with the words bicycle and safety, then take out all the ones with the word sexy and just show me the rest.’ (Although, you know, leaving sexy in could make for a really fun article. Not one likely to be published in ‘Kids Safety,’ though.)

So what if you can’t find any information? Try thinking of another way you can say the same thing, like bike instead of bicycle, prevent injury instead of safety. It is amazing the difference one word can make. Bike, bicycle, and cycle bring up completely different results.  

Another tip is to try a different search engine. Yahoo! (http://www.yahoo.com) gives different results than Google (http://www.google.com). Ask Jeeves (http://www.ask.com) gives you some pages none of the others do because it is targeted more at kids. Special interest topics sometimes have their own very specialized search engines too.

Or try a web ring. These are websites that are linked together because they cover the same topic, but sometimes in very different ways. You can find them by going to the links pages, or looking down the bottom of web pages and looking for the word ring. Try typing in something from the same general topic and go searching through the ring. Or look in web ring pages like WebRing (http://www.webring.org/rw).

Links pages can also get you to the little nooks and crannies of the Internet where the really fun information hides.

Most of all, just be prepared to come at the whole thing from a completely different angle. Free word association can work here too. Would you believe that typing in the words apple bike into Yahoo gives you 618,000 websites to look at? Got to be an article there somewhere.

Karen Fainges has her own ezine for business and computing tips and has published some courses with Boston Reed. A computer tutor for more than seven years, she escapes from the weirdness that is a computer, into writing fiction.

If you would like to read more, or publish some of her work, click on http://www.geocities.com/faingesk.geo/writing.htm for fiction.

Or http://www.users.bigpond.net.au/kfainges/news.htm for samples of nonfiction.

 

 

 

 

 

 

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