Improve Your Article Pitch with a One-Two Punch
By Susan Carter
A good pitch letter is gold for landing a lucrative, high paying writing
assignment for a magazine. And as any good writer knows, reading and adhering to
the publication's writers' guidelines is a big plus when targeting your pitch.
But if you really want to capture the editor's attention, pitch a story on a
topic that you KNOW will fit a future issue of the magazine.
No, you don't need a crystal ball. You need the publication's editorial
calendar.
If you're not already aware of editorial calendars, read on. And if you are
aware of them, start using them TODAY to attract plum assignments.
So what is the editorial calendar? An editorial calendar is an outline of a
year's worth of topics to be addressed in each issue of the publication. The
calendar is set months in advance to be included in advertiser media kits. Sales
reps for each publication use media kits, containing editorial calendars, to
entice advertisers to spend their advertising dollars for very focused issues.
That same information is exactly what you can use to design pitch letters to
their respective editors.
In other words, through the editorial calendar editors tell you exactly what
stories they want-- for each and every issue of the entire year.
So when crafting your pitch letter, hit 'em with:
Punch Number 1: An understanding of guidelines
A publication's guidelines will give potential writers valuable details such as:
· the length
of articles the publication uses,
· the target audience of the publication,
· sample topics that the publication is likely to use,
· regular columns that are staff-written and not open to freelance
writers,
· additional
information that would help a would-be writer submit a story idea or proposal.
Followed by...
Punch Number 2: A pitch designed around a topic from the editorial calendar
· Search for content opportunities at least three issues ahead. Print
publications go to production well in advance of the publication date. If you
choose the next month's topic to pitch, you will be too late.
· Suggest tips as fillers. If your pitch DOES fit a topic that is likely
nearing production, forget the time-consuming exchange for a pitch and response.
Instead, prepare a tips sheet related to the topic and send it in its entirety.
It may get used as filler to plug into unsold advertising space.
· Tie off-topic pitches to the "big picture" theme. Editorial calendars
are planned at least six months in advance so the sales team can begin to pitch
well-matched topics to advertisers. This means content is developed based on the
big picture. Be mindful of the specific focus but feel free to pitch stories
that may be off-topic yet support the theme of the issue.
· Seek specialty opportunities. When you request editorial calendars, be
sure to ask about any special supplements (often polybagged with a specific
issue) planned for the upcoming year.
If you deliver quality work, editors will reward your
foresight and ability to pitch appropriate content by eventually offering you
assignments instead of waiting for you to pitch them. You can even negotiate
better pay once you have proven yourself.
Ready for an added bonus that puts you in line to score another one-two punch?
Since editors often move from publication to publication, they take their
Rolodexes with them. Suddenly, you have an advocate for assignments with a new
publication, and a history of delivering great work with the old one.
Susan Carter is a freelance writer and self-publishing
consultant. The above article is a revised excerpt from her chapter in Writer
Profits: How I Got the Gig-- 15 Writers Tell How They Get Paying Gigs and How
You Can, Too. Visit
www.writerprofits.com for information on how you can become a published
chapter author in the next volume of How I Got the Gig.
