Finding The Bacon
By Meg Weaver

Hi everybody,

This time our Wooden Horse researcher, Ginny McCracken, seems to have been caught up in the March madness, because she has come up with a mix of business and animal magazines (?).  But such an incongruous mix means of course that many writers will find a market to query.

Here's a tip: When you plan to pitch a story, pay close attention to the editorial concept, here under "Description".  It can give you great insight into what the magazine wants.  Check out Birder's World and notice the words "wild birds."  This is not a magazine about pet birds but birds in the bush.  Don't try to query with anything else; you will get that dreaded form rejection letter.

Where do you find the editorial concepts?  Often they show up somewhere on the magazine's website - often in an abbreviated form, such as a tagline. Also, click on "Advertising" and look for the "Media kit."  And of course, you will find the concept in our own Wooden Horse Magazines Database at http://www.woodenhorsepub.com. 

Check the editorial concept to get an advantage when you query.

ALASKA BUSINESS MONTHLY
Alaska Business Publishing Inc
PO Box 241288
Anchorage, AK 99524
Phone: (907) 276-4373
Fax: (907) 279-2900
Website: www.akbizmag.com 
E-queries: Yes
Contact: Debbie Cutler
Email: editors@akbiz.com  
Writers guidelines online: No, send e-mail request to editor@akbiz.com or a
SASE to the postal address.
Pays: $0.15 to $0.60 per word
Rights: One Time Rights
Description: This magazine reports on the issues and trends that affects Alaska's businesses.
Circulation: 10,000


THE BARK
2810 8th Street
Berkeley, CA 94710
Phone: (510) 704-0827
Fax: (510) 704-0933
Website: www.thebark.com 
E-queries: Yes
Contact: Claudia Kawczynska
Email: submissions@thebark.com 
Writers guidelines online: No
Pays: $0.08 to $0.24 per word
Rights: First Rights
Description: The Bark is a quarterly publication for the modern dog enthusiast.
Circulation: 60,000
Notes: The readers are 39% male, 61% female and their median age is 41 years.  They report that they spend an average of $1,850 annually on their dogs.


BIRDER'S WORLD
Kalmbach Publishing Co
PO Box 1612
Waukesha, W53187-1612I
Phone: (262) 796-8776
Fax: (262) 798-6468
Website: www.birdersworld.com 
E-queries: No
Contact: Diane Jolie
Writers guidelines online: No
Pays: $0.19 to $0.23 per word
Rights: All Rights.
Description: : Birder's World is a bimonthly magazine designed for people with a broad interest in wild birds, birding, and bird watching
Circulation: 64,000
Notes: The readers are 44% male, 56% female and their average age is 57 years.


BUSINESS 2.0
Imagine Media Inc
1 California Street, 29th Floor
San Francisco, CA 94111
Phone: (415) 293-4800
Website: www.business2.com 
E-queries: No, mail a query letter.
Contact: James Aley, Managing Editor
Writers guidelines online: This magazine does not publish writers guidelines.
Pays: $0.50 to $0.75 per word.
Rights: All Rights
Description: Business 2.0's mission is to clarify and demystify business today.  To provide focused reporting on what's working and what isn't.


CATS AND KITTENS
Pet Publishing Inc
7 - L Dundas Circle, Greensboro
NC 27407
Phone: (363) 292-4047
Fax: (363) 292-4272
Website: www.catsandlittens.com 
E-queries: No
Contact: Rita Davis
Email: rdavis@petpublishing.com 
Writers guidelines online: http://www.catsandkittens.com/guidelines.shtml 
Pays: $0.10 per word
Photos: $25-$50 for inside; $150 for cover.
Rights: All Rights
Description: Cats & Kittens is a bimonthly consumer cat magazine.  It
caters to the higher-end cat enthusiasts.
Circulation: 75,000

These markets are brought to you by Wooden Horse Publishing - a news and
resource site for article writers at http://www.woodenhorsepub.com.  Check
it out for the latest magazine news and markets, markets, markets.

Promoting Your Prose
By Mary Emma Allen

Promoting Your Books At Writers' Conferences

When I mentioned to a colleague that I’d sold eight of my writers’ resource books and another on Alzheimer’s at a writers’ conference, she remarked that she didn’t know writers could do that.  It all depends on the conference, but these are good places to network and to let others know about your books even if you’re not one of the speakers/teachers.

You’ll find that writers’ conferences vary.  Some don’t have this opportunity available to attendees.  Some allow only members of the organization coordinating the conference to sell books at the members’ book table.  Others only sell the books of workshop teachers and keynote speaker.

To read the rest of this column, click here.