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Finding The Bacon Dear fellow
writers, Do you think of
ESQUIRE as a men’s magazine?
Well, you’re right.
The male slant is stated right in the publication’s mission statement,
or editorial concept-- which is "to help define, reflect and celebrate what
it means to be a man today." But if you check
their reader demographics you’ll find that 42% of the readers are women!
And publishers and editors are not going to ignore such a large portion
of their readers.
So if you want to be successful in querying, keep this in mind.
Study the magazine and you’ll see that although, on the surface, the
publication has a “male” slant, many of its articles has a general appeal.
Even the “All About Women” issue had an article about “the next
Arafat,” a decidedly non-gender topic. So, don’t let
preconceptions limit your choices of magazines to query.
Always check the reader demographics before you write off a prospective
market. ********************************************* ESQUIRE E-queries: No,
mail a query letter. Contact: John
Kenney Writers'
guidelines online: No. Pays: $1.00 to
$1.50 per word. Rights: First
Global Rights Description: This
magazine's mission is “to help define, reflect and celebrate what it means to
be a man today.” Circulation:
650,000 Notes: Surprise,
readership is 58% male and 42 % female. ********************************************* FIRST FOR WOMEN
Website: http://www.ffwmarket.com
E-queries: No,
mail a query letter. Contact:
“Features Editor” Writers'
guidelines online: No Pays: $0.10 to
$0.14 per word. Rights: All Rights Description: First
for Women “speaks directly to today's busy, multi-dimensional woman about her
real-life needs, concerns and interests.” Circulation:
1,400,000 Notes: First for
Women feature articles cover “a wide variety of topics, including how to cope
with modern life, relationships, parenting, headline-making news events and
real-life stories about women who have overcome adversity.” ********************************************* ESSENCE Website: http://www.essence.com
E-queries: No,
mail a query letter. Contact: Charlotte
Wiggers Writers'
guidelines online: No. Pays: $0.40 to
$0.55 per word Photos: $50-$300
per page Rights: North
American Serial Rights Description: A
magazine for today's African-American woman. Circulation:
1,050,000 Notes: Essence
publishes “provocative feature-length articles for African-American and
Afro-Caribbean women, on subjects that are important to our personal development
and empowerment.” ********************************************* PILOT GETAWAYS E-queries: No,
mail a query letter. Contact: John T
Kounis Writers'
guidelines online: No Pays: $0.10 to
$0.15 per word Photos: Negotiated
separately Rights: First
North American Serial Rights Description: Pilot
Getaways is a quarterly magazine “dedicated to private pilot travel in the
West.” Circulation:
20,000 ********************************************* UTAH HOMES
& GARDENS E-queries: No,
mail a query letter. Contact: Lucy
Burningham Writers'
guidelines online: No Pays: $0.10 to
$0.14 per word Photos: Negotiated
separately Rights: All
Rights. Description: Utah
Homes & Garden covers “the state’s more sophisticated and upscale
personal environments.” Circulation:
25,000 Notes: The readers
are 32% male, 68% female.
They have an average household income of $145,000. ********************************************* These markets are brought to you by Wooden Horse Publishing - a news and resource site for article writers at http://www.woodenhorsepub.com.
Check Promoting Your Prose PRESS RELEASES - FREE PR To read the rest of this column, click here. To read past issues, click here. |
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