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Finding the Bacon
By Meg Weaver

Hi everybody,

In the United States there are two three-day holidays that have come to mark the beginning of summer and its end.  After Memorial Day we allow ourselves to slow down in the hot weather but once past Labor Day we pick up the pace.  Kids head to school and writers hit the keyboards.  That’s the good part.

The bad part is that we often keep typing without any thought to where we’re heading.  We see an interesting market and lurch off to research, write and submit.

Wouldn’t it be a better use of our time if we did a little planning?

For example, look at the golf magazines below.  If I were a golf writer (I am not, as will become obvious...) I could find a way to get the attention of all the five editors by interviewing a Canadian female pro golfer, who is playing in a tournament in California, Nevada, Utah or Arizona.  Okay, I agree that it’s a little bit of a stretch but the point is serious: every time you research a story for one magazine, consider what other magazines you can query with similar material.  Especially when your research includes time-consuming efforts such as interviews or traveling.

But how do you find these other magazines?  It’s easy.  You can actually let your original magazine tell you by checking out its list of competitive magazines.  This is often found in their “Media Kit” (often available on their website) or check media directories that list competitors, like my own Wooden Horse Magazines Database at http://www.woodenhorsepub.com.

So, before you set out on your trip to “California, Nevada, Utah or Arizona” to interview that Canadian golfer, plan your questions:  For GOLF CANADA you can ask about her favorite amateur-level courses at home in Canada; for GOLF FOR WOMEN get her to talk about the status of women’s golf today; for GOLF ILLUSTRATED get tips on technique – and be sure to shoot some great photos; for GOLF MAGAZINE get her to talk about the pro tour; and for GOLF TODAY ask her about special tips for playing western US courses...

All right, you can think up better questions, but I hope you get the point.  Use one interview to get material to query five different magazines.

GOLF CANADA
Royal Canadian Golf Association
1333 Dorval Drive
Oakville
Ontario
Canada  L6J 4Z3

Phone: (905) 849-9700
Fax: (905) 845-7040

Website: http://www.rcga.org

E-queries: No, mail or fax a query letter

Contact: Chad Schella, Managing Editor

Email: schella@rcga.org

Writers' guidelines online: No

Pays: $0.40 - $0.60 per word

Photos: Yes

Rights: All rights including electronic rights

Description: This magazine seeks to entertain and enlighten the members of the Royal Canadian Golf Association as well as to support and promote amateur golf in Canada.

Circulation: 150,000

Fiction: No

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GOLF FOR WOMEN
Advance Magazine Publishers
4 Times Square, 7th Floor
New York, NY 10036

Phone: (212) 286-3906
Fax: (212) 286-5340

Website: http://www.golfdigest.com/features/women

E-queries: Yes; mail, e-mail or fax a query letter

Contact: Mary Novitsky, Managing Editor

Email: GFWmag@mdp.com

Pays: $0.50 - $0.65 per word

Photos: Yes

Rights: All Rights

Description: This magazine aims to be the leading authority on women's golf, offering expert instruction, timely information and a unique sense of style.

Circulation: 380,000

Fiction: No

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GOLF ILLUSTRATED
Natcom Inc.
15115 S 76th Avenue
Bixby, OK 74008

Phone: (918) 366-6191
Fax: (918) 366-6526

Website: http://www.golfillustrated.com

E-queries: No, mail a query letter

Contact: Jason Sowards, Editor

Pays: $0.30 - $0.75 per word

Photos: Yes; the editor says: "Many rejections are based on lack of quality photos."

Rights: First North American Serial Rights

Description: This magazine is dedicated to helping golfers shave stokes off their scores and get more enjoyment out of the game.

Circulation: 145,000

Fiction: No

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GOLF MAGAZINE
Times4 Media
Two Park Avenue
New York, NY 10016

Phone: (212) 779-5000
Fax: (212) 779-5522

Web site: http://www.golfonline.com 

E-queries: No, mail a query letter

Contact: Lorin Anderson, Managing Editor

Pays: $0.50 - $0.60 per word

Photos: Yes

Rights: All Rights

Description: Golf Magazine is edited for serious golfers.  The magazine covers golf instruction and the professional golf tours for both men and women.

Circulation: 1,400,000

Fiction: No

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GOLF TODAY

Phone: (650) 802-8165
Fax: (650) 802-8114

Website: http://www.golftodaymagazine.com

E-queries: No, mail a query letter or complete manuscript

Contact: Bob Koczor, Editor

Pays: $0.01 - $0.02 per word

Photos: Yes

Rights: First Rights

Description: This is a golf magazine for the states of California, Nevada, Utah and Arizona.

Circulation: 350,000

Needs: This magazine provides "golfers throughout California, Nevada, Utah and Arizona with coverage of interesting golf articles and golf promotions."

Fiction: No

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These markets are brought to you by Wooden Horse Publishing - a news and resource site for article writers at http://www.woodenhorsepub.com.  Check it out for the latest magazine news and markets, markets, markets.

Air Mail Markets
By Amy Brozio-Andrews

Hello again and welcome to the latest issue of Air Mail Markets!  It’s the end of the month, and this week’s issue includes markets that didn’t really fit into any of the other weeks’ themes.  Quite a variety here, including a women’s weekly from the UK, a monthly Canadian gardening magazine, and a small British quarterly bringing back memories of the good old days.  As always, any monetary conversion to USD is subject to change depending on current currency conversion rates. 

Bonne chance!

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The Lady Magazine
39-40 Bedford Street
London
WC2E 9ER

England

Website: http://www.lady.co.uk/ladymainframe.htm 

Tel: +44 20 7379 4717

Fax: +44 20 7836 4620

Email:  editors@lady.co.uk 

Snapshot:  The Lady is England’s oldest women’s weekly, dating from 1885.  Feature articles include gardening, interviews, culture, history, travel, fashion, beauty and finances.  Special issues are published throughout the year.

 

Circulation: approx. 130,000 (2000), 70% are over age 45

Writers' Guidelines online: No

E-Queries: No

Rights: First British Serial

Payment: According to The Lady’s writers’ guidelines, payment is made shortly after publication.  Rates are ₤80 ($120 USD)/single page of approx. 800 words, ₤120($180 USD) for a spread of approx. 1000 words; final payment for spreads determined by editor.

Notes:  Send written queries to the attention of the editor, Arline Usden, by mail or fax.  Writers from outside the UK are welcome to query.

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Canadian Gardening Magazine

340 Ferrier St.
Suite 210
Markham, ON
L3R 2Z5

 

Website: http://www.canadiangardening.com

Tel: (905) 475-8440

Snapshot:  Canadian Gardening is geared toward the home gardener, whether he’s got a small rooftop garden, an indoor garden, or vast expanses of land, whether she’s a beginner or an expert gardener.                

Circulation: 142,000 (2001)

Writers' Guidelines online:  Yes, at http://www.canadiangardening.com/HTML/guidelines.shtml 

E-Queries:  No

Rights: First North American Serial

Payment:  Upon acceptance, payment is $125($80 USD) for short pieces up to 400 words, and $300 ($190 USD) or more for features up to 2,000 words.  Kill fees of up to 50% may be offered if a submission does not meet Canadian Gardening standards.

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Evergreen Magazine
P.O. Box 52
Cheltenham
Gloucestershire
GL50 1YQ
England.

Website: http://www.thisengland.co.uk/everhome.htm 

Tel: (+44) 0 (1242) 537900
Fax: (+44) 0 (1242) 537901

Email: editor@thisengland.co.uk

Snapshot:  Calling itself  “Britain’s Famous Little Green Quarterly,” Evergreen magazine is a sister publication to last week’s market, This England magazine.  Evergreen is full of nostalgic stories, poetry, and articles on the little things that made yesterday so special.

Writers' Guidelines online: Yes, at http://www.thisengland.co.uk/guide.htm 

E-Queries: No

Rights: First rights purchased.  The magazine reserves the right to reprint any item in any form for additional 50% of original payment, unless agreed to beforehand

Payment:   Cover Picture £75 ($115 USD); text picture £25 ($38 USD) per page and pro rata; articles £25 ($38 USD) per 1,000 words; poems £5 ($7.60 USD).  

Notes:  Non-UK writers are welcome to submit queries.  Any submissions not appropriate for Evergreen magazine may be considered for its sister publication, This England magazine.

Amy Brozio-Andrews lives in upstate New York with her husband and daughter.  By day, she's a Readers' Services Librarian in an urban public library.  By night, she writes, practices yoga, plays with the cat, surfs the Net and procrastinates like crazy to avoid balancing her checkbook.  Feel free to send comments and suggestions directly to her at corduroy74@yahoo.com

Promoting Your Prose
By Mary Emma Allen

POST CARDS FOR PROMOTION

During a recent discussion, one author asked whether post cards worked well for promoting a writer's books and writing.  Based on my experience and that of others, using post cards for mailing and hand outs can be very helpful.

I also recall hearing a workshop teacher emphasize the use of post cards. She mentioned that an envelope with promo material usually is read only by the person who receives it.  A post card might be read by numerous people as it makes its way from sender to recipient. 

To read the rest of this article, click here.

To read past issues, click here.

 

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