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Inside
the Cover Book Reviews The Frugal Book Promoter: I love authors who practice what they preach.
Carolyn Howard-Johnson has been one of my role models when it comes to
book promotion, so I was elated to find that she now has a book on the topic.
And a goldmine of a book it is. First, I’ll tell you why I’ve admired her.
Carolyn seems to be everywhere, and not in a “buy my book, buy my
book!” sort of way. She’s one
of the most prolific book reviewers I know, and always identifies herself in her
reviews as “Carolyn Howard-Johnson, award-winning author of THIS IS THE
PLACE” (or HARKENING, her second book). She
also has an Internet radio show, writes columns about literature and writing on
MyShelf.com and Sell Writing Online, teaches seminars, participated in two
anthologies that were given away free as a means of promotion for the authors
involved, is active on writers’ e-mail lists, has been interviewed all over
the place, attends book fairs, writes lots of “Listmanias” for Amazon...
does it surprise you to hear she’s a former publicist? I’ve long recommended John Kremer’s 1001 Ways to
Market Your Books, but until now, I didn’t have many other “staples”
to recommend to new authors looking for publicity.
This book is jam-packed with resources (many of them online), publicity
protocol advice that’ll make you feel like an instant insider, and creative
techniques to publicize your work. “Don’t do what every other author does,” she advises
on page 35, and goes on to give us great examples of unusual strategies some
authors have used to get attention for their books. She tells us how to evaluate how well our efforts are
paying off in a quantifiable manner, something I’ve never done before.
She teaches us about branding, and why it’s more important for an
author to have a “brand” than to publicize one book at a time. If you need to know what belongs in a media kit, where to
submit articles for promotion, what to bring to a writers’ conference, how to
use promotional gifts and where to get them on the cheap, how to build mailing
lists, where reviewers hang out, how to do a TV interview, even how to make your
own ARCs... it’s all here. Book publicity is an enormous topic, and one of the things
I liked so much about this book is that it’s not overwhelming.
It doesn’t attempt to give you every detail of every technique you
might ever use. Instead, it gives
overviews and examples, always in a straightforward, no-fluff-added way. By the end, you'll have a good sense of the possibilities
that exist and can investigate further any ones that interest you in particular. CLICK HERE to order it as an e-book. Jenna Glatzer is the author of MAKE A REAL LIVING AS A FREELANCE WRITER and several other books. Pick up a FREE "Editors' Cheat Sheet" directory with the book at www.jennaglatzer.com! |
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