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Writing for a Niche
Notice a pattern
here? So maybe it was no
surprise that years later my success as a writer flourished when I started using
other people's words instead of my own. Breakthrough After N. D. REC
magazine (now North Dakota Living) published my piece about Toy Farmer
magazine, the TF editor called and asked if I would write toy
collector profiles for them. I was skeptical. I knew John Deere was green and
International Harvester red, but that was about it. I knew just about nothing
about this farm toy collecting niche-- tractors, combines, hay rakes, and the
like. So even though I
needed the money, I was ready to say no until the TF editor said those
three magic words, "Just be accurate." Of course! I
thought. That's the goal in writing any article, isn't it? To be Accurate So I began to write
a farm toy collector profile a month. Basically, rearranging their words. For a
regular paycheck I figured I could stand the gig until "real" magazines began
paying me more. But a funny thing
happened on the way to the farms: I began to enjoy it. I found farm toy
collectors highly knowledgeable, interesting, and very passionate. ("What can
you learn about my collection in only five hours?" one collector fumed when I
left.) And who wouldn't
marvel at a man who added 13-- yes, thirteen-- rooms to his house to encompass
his burgeoning toy collection? Or the man who reconstructed his childhood farm
in miniature with farm toys in real dirt fields, hand-wrought buildings with
hand-carved shingles, a working wind vane, even a creek with running water and
live minnows. Wow! I thought. Not
only am I making a few shekels, but I'm having fun, too. A few months later,
I discovered an added bonanza. After almost every interview/photo session, the
collector would crook his finger and say, "Let me show you my other toys." He'd fling open the
Quonset door to reveal twenty or thirty or a hundred large, real tractors, some
so beautifully and painstakingly restored, you'd think they'd just clattered off
the factory line, though these were antiques, tractors like the 1913 Little
Bull, or 1920 Waterloo Boy, or 1930 John Deere D. Suddenly, I was
selling interview pieces on antique tractor collectors to Green Magazine,
Red Power (guess what brands these two revered), and others, rearranging
collectors' words and my bank balance. Today in this niche
I sell at least one article per issue to seven different farm toy and
farm-related magazines. But as Ron Popeil
of Ronco TV-ad fame would say, "But wait! There's more!" These magazines
were also interested in history articles on tractor companies. After selling a
bunch-- basically rearranging other people's words again-- I received a contract
to write a book, Orphan Tractors, which sold 11,000 copies, the first of
my six books about old tractors and farm toys. What I Learned I learned there are
dozens of niche hobby markets like farm toy collecting out there-- for model
trains, dolls, model airplanes, sewing, the list goes on and on-- with magazines
that provide steady markets for stories about collectors in their field. Collectors often
branch out, which means sometimes you can get two profile articles at one time. Additionally, some
niche pieces can be sold to non-niche markets. So I've sold pieces on orphan
tractors to The Elks, and N. D. REC, and pieces on farm toys to Grit,
Antique Week, Rural Heritage, and other markets. Advice Make up a list of
questions to use for every interview, then tailor additional questions for
specific collectors. Writing for niche hobby markets gets your name in print, gives you clips, adds money to your bank account, and buys you time to write the great American novel.
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