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Headlines in Poetry: The Art of Writing Comic Books 
By Steven Alan Payne

Even in a business known for capriciousness, movies have adopted comic book-based properties with an unusual alacrity.  Fraught with spiraling production costs, movie executives are beholden to find not a single film, but a franchise that will generate a bonanza at the box office as well as in the equally lucrative ancillary markets.  

What the success of the recent slew of superhero films has unveiled to the general public is the appeal of the nuanced, immensely likable characters that left comic book readers of the 60s, 70s and 80s apoplectic and devoted.  Going beyond kitsch, characters like Wolverine, Spiderman, and the Hulk display a wealth of psychological complexity, giving studios what they covet: characters audiences can identify with.  That has lead to a manic feeding frenzy as producers struggle to trump one another with the next superhero with fiduciary muscle.

In addition to the acknowledged blockbusters “Spiderman” and “X-Men,” both creations of the prolific Stan Lee and Marvel Comics, smaller comic book films have also found a market access.  The film “From Hell,” a take on the crimes of Jack the Ripper, was originally a comic book, or "graphic novel" as some of the higher end books are referred to, written by Alan Moore.

“Ghostworld” was created by Daniel Clowes, who also co-wrote the script.  Its successful comic book run gave it clout to circumvent the barriers that keep new screenwriters from getting the ear of decision makers.

The same can be said of  “Road to Perdition,” which also saw life as a graphic novel and lead to a film starring one of this generation’s major talents, Tom Hanks.  Would any of these dramatic films have been produced if they’d not already had exposure as comic books?  Is there a sort of literary Bering Strait joining comic books to the industry that is still flush with their ongoing romance?

In dissection, how viable is it for someone setting up their stall as a freelance writer to add comic book writing to their resume?  For a writer seeking to expand his range, would comic books add enough muscularity to a resume to make learning their requirements a worthwhile effort?

WHAT IS COMIC BOOK WRITING ?

Comic book writing is serial writing.  One of the more complex forms of writing.  Most serialized characters were propagated by a single visionary; Arthur Conan Doyle’s Sherlock Holmes, Faye Kellerman’s cop Peter Decker, James Patterson’s Alex Cross, Edgar Rice Burrough’s Tarzan, and on and on.  Some of these characters have been taken up by other writers, to varying degrees of success.  And the fulcrum their success or failure is balanced on is how comprehensively a writer understands what made the character work.

WHAT ARE THEY LOOKING FOR?

Every freelancer is faced with that question when soliciting a magazine for work.  Editors want you to speak in the magazine’s voice, while at the same time adding your own intonations.  That’s the push-pull of getting a gig – too much of one or the other leads to rejections.

A graduate of Wesleyan in Connecticut, Steve Englehart had his first exposure to comics when a friend shoved a copy of Spider-man in front of him.  He started by taking trips down to nearby New York where the comics were produced and after a stint as an artist’s assistant, landed a staff job at Marvel Comics.  Originally he had wanted to be an artist, but discovered that, in his words, he could live inside stories, and describe what he saw there better as a writer.

He describes comic book writing as “a specialized ability.  Most writers coming from other genres can have trouble adapting to comics.”  The best description he ever heard was that comic writing is like “newspaper headlines in poetry.  You have a limited amount of space and you have to tell the story, develop the characters, and establish mood, without sounding limited.  The wild card is talent.  And if you can do it all, you could have a job tomorrow.”

Englehart wrote too many titles to list comfortably.  Spiderman, Iron Man, Batman, Captain America – the latter most featuring some of his best work in character development and plotting.  Englehart created “Night Man” for Ultraverse Comics and was one of the writers on the TV show.  In addition, he has written for numerous animated superhero shows which have culled storylines from his run on those books.  His approach in developing a character, as he described it, was to take the character exactly as he was when he got him and then move him, logically and dramatically to the new approach, so the reader could see him grow.  Some writers would take the approach of changing a character immediately to announce their arrival as the new talent.  And to Englehart, that was more about the writer than the character.  “A writer must write characters people like to read.”

FREQUENTLY MADE MISTAKES

Most novices tend to underestimate the level of writing necessary for a good comic book, ranking it somewhere between a fairy tale and a parable.  The industry sweats out those submissions like a minor virus.  A good comic book is an amalgam of science fiction (the book kind, not the diluted movie versions), an intriguing action plot, and a dose of drama, fused into a synergy of words and pictures.  At its best, comic books can have an impact evocative of a well-produced film.

Marv Wolfman was a writer for the industry leader Marvel Comics during their heyday in the 1970s.  Wolfman’s credits are expansive, including a long and celebrated run on the iconic Spiderman, and an even more celebrated stint on a noir book called Tomb of Dracula that earned him numerous industry awards.  It was in this book that he created the character “Blade,” who has gone on to two films and will continue with a third released at the end of the summer.  The word according to Wolfman is that novice comic writers make several mistakes.  

“They try to pack too many actions in one panel.  A new writer will say a man lifts a cup of coffee, drinks it, puts it down and talks.  That’s too many actions in one panel.  Always think of every panel as an individual photograph.”  The same with loading on too much dialogue.  Comics are a visual as well as literary medium.  “Don’t crowd out the art.”

You’ve also got to respect the field you’re writing for.  Steve Englehart pointed out that many people who aren’t fans see comics as slumming and make that clear in their writing.  “You have to adapt to and believe in what you’re doing,” he stressed.  “‘I’m above this’ crap will never work.”

And please, don’t come in with a boatload of original heroes you’ve created!  You’re a series writer.  Any comic book company would prefer you use their existing character to see how well you can plot given pre-existing constraints.

HOW DO YOU GET IN?

You don’t see ads in the classifieds beckoning to future comic book writers, and most of the writer’s marketplace listings neglect this specialized field.  So how do you even find the door, let alone insert your foot?  You have to seek them out.

“It can be easier now to enter comics,” according to Wolfman.  “In the 60s and 70s there were only Marvel, DC and Gold Key publishing comics.  If they didn’t want you, you didn’t make it.”  Now there are a wealth of smaller companies – Dark Horse, which has seen many comics turned into film, Fantagraphics, Caliber Comics, Harris, etc.  Many have guidelines on their websites for submissions.  A link to all those websites is provided at www.dragonberry.com.

“I think it’s not impossible at all to get into comics” Wolfman said.  “Especially since editors seeking good writers often look for people outside the field,” rather than just talents who have made the business a mainstay.  A good current example is Brad Meltzer, best-selling author of the thrillers The Millionaires, The Tenth Justice, and Dead Even, who has written a DC comic book featuring Superman and Batman that debuted in June.

Another inroad is through fanzines.  These are the numerous fan magazines dedicated to and about comic books and all related materials.  Also seeking submissions for articles, these magazines have become an entry port for more than one comic writer, including Wolfman, who began his career as a publisher of fanzines.

On the flipside, Englehart disagrees with the accessibility of comics to new talent.  He says that when he began, “a writer was expected to make a book sell and turn it in on deadline.  If you could, you kept your job; if not, you were fired.  Today,” he warns, “there are four layers of editors between the creator and his audience, which stifles creativity, a fact a lot of writers may have trouble with.”

In other words, it’s like the soft invasion every writer has to launch with every new field we enter.  Knowing your craft is part of it.  And another part is knowing the game.

RESEARCH

It isn’t essential that you be a lifelong, devoted comic book fan to write for comics.  One of the all time best comic artists, John Buscema, throughout his prolific career expressed irrepressibly his distaste for most of the characters he drew.  But it is irrefutable that a knowledge of the characters is essential.  After choosing a character, a crash course can be easily and cheaply obtained.  Marvel Comics has put out collections of the first 100 issues of some of their books under the series title “The Essential – (Spiderman, Fantastic Four, Hulk, et al).” They are in volumes of 20 issues each and retail at about $14.95 and are invaluable in background information gathering.  The volumes are expanding to encompass characters other than the headliners, an issue of importance I’ll be pursuing later.  And it wouldn’t hurt to pick up an issue or two of a chosen book to get wind of a characters current situation.

“Write Now” is a fan magazine dedicated to, by, and about comic book writers and the writing of such, giving intelligent and tested tips on adapting your prose to the medium.  Pick it up.  Also Steve Englehart has available copies of his comic book scripts for $15 a pop at his website.  Well worth the investment.

STRUCTURE

In our conversation Marv Wolfman described a comic book script as being very similar to a movie script, where, in place of continuous actions and scenes, “you say Page One, Panel 1, then describe the action of panel one, then add captions and dialogue.”  Englehart agrees, and adds that writing a synopsis of the story and submitting it to the artist makes the story more driven by the writer and artist, “whereas a script submitted with all the action included makes it more writer driven, and allows the writer to hit all the beats he wants.”  Both methods are acceptable.

CHOOSING A CHARACTER

When composing a submission most writers will go for the names they know: Spiderman, Superman, Batman.  Don’t.  Use a little inductive reasoning.  These are a company’s flagship titles.  Logic would suggest that the best, most established talents are already assigned to these books.  Go in the back door.  Find a character who is less popular, who seems to be lingering in aimless stories.  Show your creative skills by interjecting a strong storyline.  Keep the dialogue creative and crisp.  This will impress more than layering onto popular characters whose storylines editors are often reticent to alter.  Why muck with success?

Ideas that sell and working to deadline.  That’s still the golden key.

Steve Englehart’s website is http://www.steveenglehart.com.

Marv Wolfman’s website is http://www.marvwolfman.com.

Steven Alan Payne has written and directed two plays in Chicago and is readying a new work.  A Nicholl Fellowship semi-finalist, he’s had three scripts optioned up the yin yang.  He’s written several articles, including a slew for e-zines.  Currently he’s trying to clear his plate so he can dedicate the time to finishing his first novel.

 

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