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http://www.publishamerica.com/cgi-bin/pamessageboard/data/newauthors/3183.htm
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Okay, so to answer your original questions:
1)Does the publisher give us any training or send us any instructions on marketing?
- PA will send you a small looseleaf booklet about the basics in marketing. Now is the time to do your own research. Get some books at the library on marketing. Read the past posts on these forums as far back as you have time for. You will find a huge amount of marketing information right back to summer of 2004 at least. Use your search engine and find the topics you are looking for with key words. Your marketing begins when the manuscript is sent to PA.
2) What exactly does the publisher do beside send out our list and press releases?
-That is pretty much it. Just like most other publishers they do not market or even edit much. Most of this is up to you. It is part of being a writer. It has nothing to do with any lacking on PA's part. It is just the way things are in the writing world. You are on your own.
PA will send out 100 notices to contacts. If you have them send you one too, you can photo copy it and send it to anyone else on that list. PA provides a free postcard which you can use to help announce your book to anyone you know with an email address. PA will send newspaper press releases to your local newspaper outlets. You must provide them with the contact information. Be as detailed as possible. If possible, give them a contact name as well. If you have multiple newspapers in town, list them all to PA. Follow up with an email or a phone call at the newspaper office. You may want to consider sending in your own Press Release. Just because the paper gets a release does not mean they will use it. There is lots of competition for print space.
3) Exactly how do they sell our books?
-PA has contracts with Ingram and Baker & Taylor. These are 2 of the largest bookstore and library book distributors. Most bookstores order from them. PA also accepts and encourages direct orders from individuals and retailers by offering higher discounts. For instance, Ingram's discount is 20% off to retailers whereas PA's begins at 40% and escellates with an increased number of books ordered.
3) Or do we have to sell all of them ourselves?
- Authors have multiple methods of getting books sold. Some resort to selling the books themselves. I do not agree with this particular method. I am a writer, not a store. I do not have capital, nor am I willing to pay for shipping twice (once to get the order from PA and again to send to customer). If you try to sell books, you will need to keep track of taxes, charge shipping and handling, have packaging material on hand and be glued to your office - rather than writing. Your discount at PA begins at only 20%. And authors do not receive royalties on books they personally purchase. So your profit is reduced. As well, you have to keep tight records of which retailer has your book on commision, how many copies they have and so on. Personally, I do not go this route. Market like crazy, promote like mad and pester retailers. You'll get in the stores if you keep working hard.
4)One of my most difficult challenges will be visiting my target audience where the setting of my book is. The book is a biography of a man back in Texas. Does anybody have any suggestions that make my marketing any easier?
- The internet is your greatest marketing tool. You don't have to come from Texas or anywhere else to find a book worthy of reading... Better start hitting the Net and get your marketing plan designed...
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