Neil Gaiman … well, to paraphrase him on himself, if you don't like that book, he's written quite a lot, maybe you'll enjoy another. He's a hit-and-miss author for me (thus affirming his own admission). Neverwhere was an okay but unremarkable version of stories I've already read before. American Gods was even less remarkable, wandering and unsatisfying. I kept reading it, waiting for it to get better, and it didn't. Just one long slog through, yet again, familiar ground, in this case ground trod by a low-amplitude monotone as a main character. Many times when reading Gaiman's most lauded work I get a reaction similar to Wayne Coyne's when Three Dog Night received a Grammy nomination for "Joy to the World," aka, "Jeremiah Was a Bullfrog," which is to say, I can't believe that this is that popular. That said, Gaiman has done good work, and I have enjoyed it, but thus far seem to prefer his work at less-than-novel-length.
Meanwhile...
To all of those who enjoyed American Gods, why?